Emerging platforms you should bookmark (or forget about) in 2010

February 4, 2010 issue Forward this newsletter  |   Subscribe  |   View online

Emerging platforms you should bookmark (or forget about) in 2010 By Michael Estrin Need help separating the hype from the hits? Here is a breakdown of which emerging platforms aren't quite ready for primetime. Ad network survival tips By Tom Hespos Service is the name of the game for many undifferentiated ad networks out there. Here are a few things they can do to stand apart and really shine. CMO oversights that will lead to failure By Kevin Lee In this episode of Marketing Obsessions with Kevin Lee, Pam Horan, president of the Online Publishers Association, presents some common CMO mistakes and explains the detrimental effects they can cause if ignored. Google brings multi-touch to Nexus One The search giant announced a Nexus One update that enables multi-touch functionality. Shelly Palmer of MediaBytes says Google still has some work to do to catch up to the iPhone. INDUSTRY NEWS More news MySpace can't stop the bleeding Email marketers fail to reach targets 20% of the time Pre-roll ads send consumers running LATEST BLOG POSTS More posts Digg: Raging against its MySpace-esque decline By Lori Luechtefeld Remember Digg? Sure you do. Remember the last time you heard it referenced as a hot marketing platform to watch? Maybe not. As financial news blogger Connie Loizos points out, the news aggregator has been soundly butted out of... Making Sense of Social Media-Driven Online Product Reviews By Daniel Flamberg Social media rests on a fundamental democratic premise; that collective wisdom can discern the truth. It's the same premise that undergirds the jury system -- the idea that you can only fool some of the people some... LATEST COMMENT Love the article and videos -- thank you Devora and Lori. Cheers! -- R. Darnell Roger Darnell on: 4 brilliant augmented reality campaigns MOST READ ARTICLES 1. 4 brilliant augmented reality campaigns 2. 6 marketing opportunities on Foursquare 3. Top marketing innovation killers 4. Social media tools that marketers shouldn't miss 5. How to avoid getting sued over social media SUMMIT COVERAGE More photos Peter Platt, Chief Digital Officer, Catalyst Direct Keri Albers, Sales Manager - West Coast, Gawker Media Scott Knoll, General Manager, Datran Media See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Agency Summit May 16-19, 2010 Austin, TX Summit info   Advertisement   LATEST JOBS More jobs Director, Digital Strategy VP of Marketing Strategist, Digital Associate, Digital Analytics Senior Technical Product Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Adam Boyden President, Conduit See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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