Social media: Listen less and sell more

February 5, 2010 issue Forward this newsletter  |   Subscribe  |   View online

Social media: Listen less and sell more By Clay McDaniel Here are some proven best practices to transform your social media programs from a brand-building exercise into a sales-building channel. 4 ways marketers can regain consumer trust By Anna Kassoway Creating trustworthy ads in a user-controlled space is no easy feat, and marketers must also create a true value exchange by providing something that people want. Here's what you can do. Media Motion: PowerBar, deviantART, GE Campfire, WeatherBug, and Mediasmith in the news, plus other interactive industry hires, partnerships, launches, and announcements. Amazon cooking up a new Kindle? The e-tail giant has purchased Toucho, a company that specializes in multi-touch screens. Shelly Palmer of MediaBytes believes Amazon made the move to avoid falling behind Apple's iPad. INDUSTRY NEWS More news Social networks now more popular than blogs Skittles ends controversial social media experiment Marketers jump aboard Foursquare bandwagon LATEST BLOG POSTS More posts How Pepsi’s 23 Million Dollar Social Media Campaign will be Money Well Spent By Jared Stivers As you might have heard Pepsi has decided to shelve its Super Bowl commercials and instead dedicate that money to a social media effort. A bold move for sure and given the nature of what the campaign entails, helping... 6 New Insights on Media Usage By Daniel Flamberg In a world of continuous, always-on media consumption and endless media hype, most marketers think they know what consumers like, what consumers use most and how often consumers are engaged with different media channels. Yet... LATEST COMMENT Channel conflict vs. transparency - ie. publishers losing direct sales to adnets because the adnets are selling on site name. Few would argue advertisers do not have the right to (a) specify where their ads can run and (b) receive basic reporting on where ads ran post... Tosh Bulger on: Ad network verification: A bill of rights MOST READ ARTICLES 1. 4 brilliant augmented reality campaigns 2. Top marketing innovation killers 3. 6 marketing opportunities on Foursquare 4. Social media tools that marketers shouldn't miss 5. How to avoid getting sued over social media SUMMIT COVERAGE More photos Libby Godwin, Manager, Exchange Digital, Mindshare Chicago Tim Rogers, Regional Sales Manager, ValueClick Media Kimberly Waichulis, Senior Sales Manager, Central Region, Eyeblaster See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Agency Summit May 16-19, 2010 Austin, TX Summit info   Advertisement   LATEST JOBS More jobs Manager, Delivery Management Director, Digital Strategy VP of Marketing Strategist, Digital Associate, Digital Analytics Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Adam Boyden President, Conduit See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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