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Monday, February 1, 2010

Top marketing innovation killers



iMedia Connection: Connecting Marketing Community
  February 1, 2010 issue Forward this newsletter  |   Subscribe  |   View online
Top marketing innovation killers
By Sean X Cummings
Digital marketing has lost its edge, leaving us trapped in a vicious cycle of mediocrity. Take a look at these top barriers to innovation -- and see how you can circumvent them.
8 ways to improve your click-through rate
By Andrew Stern
Sometimes the smallest changes can increase the amount of traffic you drive to your website. Here are some tips for both advertisers and agencies.
Case study: The brand that went 100% digital
By Karen Macumber
Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections.
Judge uses Facebook to condemn drunk teen
A drunk-driving teen was charged as an adult after the judge found intoxicated photos of the girl on Facebook. Shelly Palmer of MediaBytes says the teen faced a lesser charge before the judge's discovery.
INDUSTRY NEWS More news
Google shut out by Facebook's iron information curtain
Ad business hurts Microsoft's bottom line
New York to battle sketchy marketers?
LATEST BLOG POSTS More posts
Pre-Bought Vs. Demand-Side Platforms - Know The Difference
By Jay Friedman
Demand-side platforms, or DSPs are becoming a buzzword lately, along with impression scoring and real-time bidding. These three terms all point to platforms that allow an advertiser to procure...
Ray Kurzweil and the Brave New World of Media and Advertising Innovation to the iMedia Breakthrough Summit
By Nancy Galanty
Ray Kurzweil, futurist, inventor and author of The Singularity is Near, and other ground-breaking books on the future of computing and technology, will deliver the keynote address at the iMedia...
LATEST COMMENT
The internet was designed to be a free means of communication. As a result, there are a number of resources you can use to ‘advertise' your business….for FREE! Listed below are some of the best ways to advertise your website online:

1. Google Maps/Google...
michelle crossley on:
How to drive (and convert) more website traffic
MOST READ ARTICLES
1. Social media tools that marketers shouldn't miss
2. 6 marketing opportunities on Foursquare
3. 6 online campaigns that had to be pulled
4. A marketer's guide to overcoming banner blindness
5. Why top brands struggle with mobile
SUMMIT COVERAGE More photos

Lauren World, Media Planner, Questus
Mary Griffin, Media Director, Black Bag Advertising

See who else went...

 
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Gizmag News - New Formula 1 rules see cars changing dramatically

Welcome to the newsletter for gizmag Emerging Technology Magazine.

These are the headlines for February the 1st, 2010.



New Formula 1 rules see cars changing dramatically

Formula One will be quite different in 2010 thanks to a number of changes to the rules. The Kinetic Energy Recovery System is gone, front tires will be narrower (from 270mm to 245mm) and most significantly, there will be no refueling during races which will mean fuel tanks will need to be roughly three times larger than 2009. The changes have bred a different size and shape of car, as was evidenced over the last two days when we saw the first of the serious contender’s cars – the 2010 McLaren MP4-25 of Jenson Button and Lewis Hamilton and the Ferrari F10 of Felipe Massa and Fernando Alonso. Demonstrating the drawing power of the Prancing Horse, Ferrari attracted an audience of three million unique visitors to its web site for the launch. The season gets underway tomorrow when … Read More




Gizcast #13: discussion - Apple iPad, new-age sex toys and the virtual minefield

This week, Loz Blain and Mike Hanlon agree to disagree on the upcoming iPad, we take a look at a couple of upcoming stories on next-gen sex toys, check out the Metal Storm virtual minefield and look at how Thailand is moving to prevent petrol fraud. Read More




Archipod's Pod is an energy efficient, eco-friendly garden office

Are you sick and tired of spending valuable time commuting to work and enduring peak-hour traffic and road rage? Well now that most people have access to mobile phones, email, video conferencing and the Internet - the dream of trading in an office job for working from home can become a reality. However, separating work from home life can sometimes be difficult. That’s where the Pod comes in – it might look like an enormous coconut has landed in your garden, but this is a unique garden office that is energy-efficient and environmentally friendly, plus it gives you a designated space in which to work. Read More




Necker Nymph: underwater flying becomes Virgin territory

It seems that Sir Richard Branson's quest to conquer unexplored frontiers isn't limited to space tourism.The Virgin boss's latest acquisition is a DeepFlight three-person aero submarine that "flies" through the briny deep using the positive buoyancy system developed by Graham Hawkes. Christened Necker Nymph, the flying sub will find a home on Branson's 74 acre private island in the British Virgin Islands where it will launch from shore as well as operating from the luxury 105 foot catamaran Necker Belle - just add a quiet US$25,000 to the weekly hire price tag. Read More




Better hearing via your teeth

Just as people with sight in only one eye have problems with depth perception, those with impaired hearing in one ear, known as unilateral hearing loss (UHL) or single-sided deafness (SSD), face difficulty in localizing sound. Addressing the problem with a hearing aid worn in the mouth might not sound like a logical solution, but that’s just what medical device company Sonitus Medical is doing with SoundBite - a hearing system that transmits sound to the inner ear via the teeth. Read More




Pressure sensitive technology set to bring 3D capability to touchscreens

Touchscreens found in most mobile devices today use capacitance or resistance technology - fine for detecting input from a finger, but not so great when it comes to detecting how much pressure that finger is applying. However, this limitation could be about to change with news that Japanese touch screen manufacturer, Nissha, has licensed new technology that allows a touchscreen to detect pressure, even from a finger. This adds a third dimension to touchscreen interaction and opens up a raft of potential applications. Read More




Computer program stops sensors and satellites from 'crying wolf'

We rely so heavily on information gathered by satellites and weather instruments to help us program our daily lives, imagine what would happen if the data we received from these technologies went bad and foretold of cataclysmic outcomes in the days or weeks ahead? Panic could induce scenes on our streets reminiscent of Hollywood disaster movies. To avert such events - or just help get things right even if the forecast is more mundane - scientists at the National Center for Atmospheric Research (NCAR) and the University of Colorado at Boulder (CU) have devised an innovative computational technique called Intelligent Outlier Detection Algorithm, or IODA, that draws on statistics, imaging, and other disciplines in order to detect errors in sensitive technological systems. Read More




Comprehensive E-reader comparison chart

If you’re looking to purchase an e-reader and just can’t fathom the minefield of differences, check out this chart that comprehensively compares Amazon’s Kindle 2 and Kindle DX, Sony’s Daily Edition, Barnes & Noble’s Nook, Plastic Logic’s Que proReader, and Apple’s iPad in 20 categories including hardware spec, software and content. Read More




Can Botox stunt your emotional expression?

A new study from the University of Wisconsin may have profound implications for the cosmetic-surgery industry. We all intuitively know there is an interaction between facial expression, thoughts and emotions and scientists have previously found that blocking the ability to move the body causes changes in cognition and emotion. In the latest UW tests, which involved the pinpoint administration of Botox to temporarily prevent frowning, it was found that facial expression also affects the ability to understand written language related to emotions. So using Botox … Read More




This car sold for US$360,000 in this condition ... and will not be restored

One of the most remarkable stories of automotive history closed another fascinating chapter at the third annual Bonhams Rétromobile sale on January 23 when a rusted 1925 Bugatti Type 22 Brescia that has spent the last three quarters of a century at the bottom of a lake in North Italy was auctioned, and fetched a staggering EUR 260,500 - US$360,000. It's condition is so remarkably good, it bears testimony to the craftsmanship of the Bugatti marque, which is without peer. The good news is that the car will NOT be restored, but will appropriately be displayed in its current glory in a museum in the United States. Folks, they don't build 'em like this any more. Read More




Nuvo's Ritmo is an advanced sound system for the next iPod generation

The Ritmo is a unique pregnancy belt that allows you and your baby to listen to music at the same time. While experts may disagree on when a fetus first hears sounds, they tend to agree that listening to music is beneficial for both mother and child. Music is not only soothing, some experts believe that it is facilitates development of some early behaviors and could play a part in future musical ability and intellectual development. Read More




The appropriately named Bright IDEA hybrid delivery van

If you were a hybrid vehicle manufacturer, and you wanted to lower the world’s CO2 emissions, would you first...

  • a) Try to replace all the privately-owned gas vehicles, that mostly just drive to and from workplaces, one vehicle at a time, or...
  • b) Replace entire corporate fleets of gas delivery vehicles, that typically spend all day, every day, on the road?
Well, you’re supposed to answer “b”. That’s what Indiana-based Bright Automotive wants to do with their plug-in hybrid delivery van, the IDEA. And now that they’re close to signing a pact with an unnamed major automaker, they’re one step closer to realizing that vision. Read More




Portable magnetometer to get to the heart of the matter

A portable magnetometer being developed at the University of Leeds could dramatically simplify and improve the process of diagnosing heart conditions. Its creators say its unprecedented sensitivity to magnetic fluctuations will allow the innovative cardiac scanner to detect a number of conditions, including heart problems in fetuses, earlier than currently available diagnostic techniques such as ultrasound, ECG (electrocardiogram) and existing cardiac magnetometers. It will also be smaller, simpler to operate, able to gather more information and significantly cheaper than other devices currently available. Read More




Bentley US$9800 Zai Zaiira skis

The result of a design collaboration between Bentley’s Styling Studio and the high-end Swiss ski manufacturer zai, only 250 numbered sets of these limited edition handmade black skis will be made. Zaiìra®, the novel composite material used in the skis, was originally created for use in the latest generation of aircraft. It contains carbon fibres that are used on the skis’ top layer, in combination with natural rubber in the central part, as well as a carbon fabric in composition with chrome steel in the torsion part and long carbon fibre Reinforced Thermoplastic Composites (LFRTP). This combination of technology and performance give maximum performance with minimum weight as well as the ability to lie firmly and reliably in the snow, whatever its condition. Read More




Build your own electric car with Trexa

Trexa has revealed details of a lithium-powered, all-wheel vehicle development platform that will enable engineers and developers to create custom "vehicle apps", doing for builders of electric vehicles what the iPhone did for application developers. Modular and scalable, the standard Trexa platform will feature an aluminum, carbon steel tubing and thermoplastic shell containing open source and user programmable electronics and advanced battery technology. Read More






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COPYRIGHT GIZMAG (C) 2010

Poetry Daily Newsletter February 1, 2010

Contents
  1. Letter from the Editors
  2. Sponsor Messages:
    • Poetry Out Loud Blog: Join Us!
    • NYU Creative Writing Program, June 1 - 24, 2010
    • West Chester University Poetry Conference
    • The Bellday Poetry Prize
    • Cleveland State University Poetry Center Book Prizes
    • Copper Canyon Press is on Facebook!
    • Grub Street Book Prize
    • Gettysburg Review: Special Offer!
    • Colrain Poetry Manuscript Conference
    • William Joiner Center Workshop (June 14–25)
    • More...
  3. Poetry news links
  4. Selected new arrivals
  5. This week’s featured poets
  6. Last week’s featured poets
  7. Last year’s featured poets
  8. Poem from last year
Subscription Information

1. Letter from the Editors

Dear Readers,

This week we welcome The Dark Horse, in its first-time appearance on Poetry Daily, with a review from its Summer 2009 issue: "The Modern Element: Essays on Contemporary Poetry, Adam Kirsch," by Mario Relich:

"Adam Kirsch is a poet, but this collection... shows him to be, like Winters himself, a formidable and boldly authoritative critic. I say 'boldly authoritative' because this is an age of extreme relativism, dominated by the assumption that the primary purpose of the critic is to entertain, with the ancillary aim of providing consumer information, rather than to judge and evaluate. Kirsch's essay on Winters tells us much about how he approaches the business of criticism. For a start, he doesn't consider Winters to be a model critic at all.... Yet he finds that there is much to learn from him, 'as long as we are prepared to be irritated', and makes the paradoxical observation that '... to read Winters with profit means reading him with suspicion, even resistance' (my emphasis)."

Look for it on Tuesday on our news page. (And don't foregt you can now follow us on Twitter!)

We hope you enjoy this week's poems!

Warmest regards,


Don Selby & Diane Boller
Editors



2. Sponsor Messages

* Poetry Out Loud Blog: Join Us!
Join the discussion! As the 2010 Poetry Out Loud national recitation competition heats up in your state, post comments questions, share your own POL experiences and photos, and stay in touch with all-things-poetry!

* NYU Creative Writing Program, June 1 - 24, 2010
Writers in New York offers poets and fiction writers an opportunity to develop their craft in Greenwich Village. Students participate in workshops and craft classes, are mentored by professional writers, and attend readings by New York-based writers and editors. Students work intensively to generate new writing, study great literary works by other writers, and participate in a series of readings, literary tours, and special events.

* Sixteenth Annual West Chester University Poetry Conference
The 16th anniversary of the nation's only conference focused on poetic craft and verse technique (June 9-12) features keynote speaker Rhina P. Espaillat. In addition to small workshops by our distinguished faculty, there are panel discussions, readings, poetry & song concerts, conversation, socials, and much more. Set in historic West Chester, Pennsylvania the conference nurtures craft in a pleasantly egalitarian community. Visit us online....

* The Bellday Poetry Prize
Final Judge: Lucia Perrillo
Bellday Books will publish the winning book and award $2,000 and 25 copies of the book to the winning author. Deadline for submission: March 15, 2010. For complete submission guidelines and contest rules, visit us online or send SASE to Bellday Books, Inc., P.O. Box 3687, Pittsburgh, PA 15230

* Cleveland State University Poetry Center Book Prizes
$1,000 & publication for best manuscript in two categories, First Book, judged by Rae Armantrout, and Open Competition (for poets with at least one book), juried by Kazim Ali, Mary Biddinger, Michael Dumanis, & Sarah Gridley. New titles include books by John Bradley, Lily Brown, Elyse Fenton, Dora Malech, Shane McCrae, Helena Mesa, Mathias Svalina, Allison Titus, Liz Waldner, & Allison Benis White. Entry fee: $25. Postmark deadline: Feb. 16.

* Copper Canyon Press is on Facebook!
Our belief: poetry is vital to language and living. This is an interactive forum for everything poetry: poems, quotes, readings, events, recommendations, discussions, and links. Our goal: foster the work of emerging, established, and world-renowned poets for an expanding audience. So become a fan, stay reading, and enjoy.

* Grub Street Book Prize
Call For Submissions: 2010 Grub Street National Book Prize for a non-first book of poetry from a poet outside New England. One winner receives $1000 and all-expenses-paid trip to Boston plus accommodations for reading, reception and citywide publicity. Poetry deadline postmark March 15th, 2010. Reading fee/donation $10. Check Guidelines first. Grub Street, 160 Boylston St. Boston, MA 02116. Previous Winners: Linda Gregg, Rebecca Seiferle, Rick Barot.

* Gettysburg Review: Special Offer!
The Gettysburg Review expresses its deep commitment to literature and the arts by seeking out and publishing the very best contemporary poetry, fiction, essays, and art in issues as physically beautiful as they are intellectually stimulating. Since its debut in 1988, work by such luminaries as E. L. Doctorow, Rita Dove, Joyce Carol Oates, and Donald Hall has appeared alongside that of emerging artists such as Charles Yu, Kyle Minor, and Ginger Strand. With its award-winning editing, writing, and design, the Gettysburg Review is, as one reader put it, “Pure delight, every time.” Check out our special offer for PD visitors

* Colrain Poetry Manuscript Conference
For Poets With a Book-Length Manuscript: first conference to provide the faculty, connections, and method necessary to set poets with a completed or in-process manuscript on a path towards publication.
 
Faculty includes editors and publishers Jeffrey Levine (Tupelo Press), Martha Rhodes (Four Way Books), Jeffrey Shotts (Graywolf Press), Susan Kan (Perugia Press), Peter Conners (BOA) and others; workshop leaders include Joan Houlihan (Concord Poetry Center); Frederick Marchant (Suffolk University), Ellen Doré Watson (Smith College), Steven Cramer (Lesley University), Daniel Tobin (Emerson College) and others...

* William Joiner Center Workshop (June 14–25)
Begun in 1988, the William Joiner Center for the Study of War and Social Consequences' Annual Writers' Workshop (June 14–25) welcomes writers of fiction, non-fiction, poetry, and translation for two weeks of classes, panels, discussions, exhibits, readings and good company. Recent and current faculty includes Lady Borton, Martha Collins, Larry Heinemann, Danielle Legros Georges, Aracelis Girmay, Fred Marchant, Demetria Martínez, Nahid Rachlin, Brian Turner, Afaa Michael Weaver, and Bruce Weigl. For more information go to http://www.joinercenter.umb.edu/

* The Frost Place Summer Programs
The Frost Place in Franconia, NH is accepting applications for our summer programs. At the Conference on Poetry and Teaching, Baron Wormser, Dawn Potter, and faculty give essential guidance in the teaching of poetry. The Festival and Conference on Poetry will return this year, directed by Martha Rhodes and featuring a talented faculty offering wide-ranging workshop options, with nightly readings. The Advanced Seminar, led by Jeanne Marie Beaumont and faculty, offers an intensive workshop experience to seasoned writers. For information on the conferences and all of our activities, visit us online ...

* Pacific MFA in Writing Now Enrolling
Earn a Master of Fine Arts from Pacific University studying with top professionals who teach as well as they write. In the belief that writers can and must lead full and interesting lives, the MFA program embraces students who have full-time jobs and other obligations. After a short residency, students return home to a correspondence semester of individualized study with award-winning writers who support and inspire emerging craft and voice.
For more information: Go to the Pacific MFA web site or call 503-352-1531.


3. Poetry News Links

News and reviews from around the web, updated daily:
  • Lyndall Gordon's Lives Like Loaded Guns: Emily Dickinson and Her Family’s Feuds reviewed by Robert Douglas-Fairhurst. (The Telegraph)
  • Louise Glück's A Village Life reviewed by Karl Kirchwey. (Philadelphia Inquirer)
  • What Shakespeare's audience ate at the theatre. (Reuters)
  • Mark Lawson talks with Christopher Reid about A Scattering, awarded the Costa Book of the Year award. (Audio from Front Row and BBC Radio 4)
  • Who was the real Ancient Mariner? (The Guardian)
  • The Irish Times Poetry Now Award shortlist announced. (The Irish Times)
  • OMG! It's Dante's Inferno, the video game! (The New York Times)
  • Cathy Smith Bowers appointed North Carolina Poet Laureate. (The News & Observer)
  • Richard Tillinghast's Selected Poems reviewed by Philip Coleman. (The Irish Times)
  • Thomas Lynch's first fiction collection reviewed by Eileen Battersby. (The Irish Times)
  • And more...

4. Selected New Arrivals

These and other new arrivals are available for purchase via Poetry Daily/Amazon.com.

  • View from a Temporary Window, Joanie Mackowski (University of Pittsburgh Press)
  • Minimum Heroic, Chistopher Salerno (Mississippi Review Poetry Series)
  • Fifty Poems, Liana Quill (Mississippi Review Poetry Series)
  • Other Prohibited Items, Martha Greenwald (Mississippi Review Poetry Series)
  • Poems from the Left Bank: Somerville, Mass., Doug Holder (Propaganda Press)
  • Green Cammie, Crysta Casey (Floating Bridge Press)
  • Mr. Worthington's Beautiful Experiments on Splashes, Genine Lentine (New Michigan Press)
  • Destination Mutable, John H. Baillie (Green Frigate Books)
  • Farang, Peter Blair (Autumn House Press)
  • Father Dirt, Mihaela Moscaliuc (Alice James Books)
  • Give Over the Heckler and Everyone Gets Hurt, Jason Tandon (Black Lawrence Press)
  • The Wild Rose Asylum: Poems of the Magdalen Laundries of Ireland, Rachel Dilworth (University Of Akron Press)
  • The Gift That Arrives Broken, Jacqueline Berger (Autumn House Press)
  • In This House, Howard Altmann (Turtle Point Press)
  • Picasso, I Want My Face Back, Grace Nichols (Bloodaxe Books)
  • The Quiet Eye: Thirteen Ways of Looking at Nature, The Laurel Poetry Collective (Laurel Poetry Collective)
  • Lamp of Letters, Katharine Whitcomb (Floating Bridge Press)
  • The Nested Object, Dawn Lonsinger (Dancing Girl Press)
  • Harp Strings, G. B. Ryan (Elkhound Publications)
  • Mapping the Sands, Geraldine Zetzel (Mayapple Press)
  • I is to Vorticism, Ben Mirov (New Michigan Press)
  • Undetectable, Brent Armendinger (New Michigan Press)
  • The Blue Rose of Venice, Thomas Rain Crowe (Mountains and Rivers Press)
  • At the End of the Day: Selected Poems and an Introductory Essay, Phillip Lopate (Marsh Hawk Press)
  • Long-distance Swimmer, Dorothy Molloy (Salmon Poetry)
  • Seven Mile, Phebe Davidson (Main Street Rag)
  • If Not Metamorphic, Brenda Iijima (Ahsahta Press)
  • 100 Notes on Violence, Julie Carr (Ahsahta Press)
  • Man on Extremely Small Island, Jason Koo (C&R Press)
  • Poetry For Beginners, Margaret Chapman and Kathleen Welton (For Beginners)

5. This Week’s Featured Poets

The work of the following poets will appear as Today's Poem on the days indicated:

Monday - John Ashbery
Tuesday - Raffaello Baldini, tr. Adria Bernardi
Wednesday - Brenda Cárdenas
Thursday - Daniel Johnson
Friday - Edip Cansever, tr. Julia Clare Tillinghast & Richard Tillinghast
Saturday - Amit Majmudar
Sunday - Connie Wanek


6. Featured Poets January 25 - January 31, 2009

These and other past featured poets may be found in our archive:

Monday - Les Murray
Tuesday - Eric Gansworth
Wednesday - Robert Hass
Thursday - Jean Valentine
Friday - Pimone Triplett
Saturday - Shirley Kaufman
Sunday - Siriol Troup


7. Last Year’s Featured Poets

These poems will be retired from our archive during the coming week.

Conor O'Callaghan - "Among Other Things"
Liāna Langa / translated from the Latvian by Inara Cedrins - "Untitled"
Agha Shahid Ali - Two Poems
Adrienne Rich - Two Poems
D. A. Powell - Chronic
Bernadette Mayer - To Mr. Elkin
George Witte - "We Regret to Inform You "


8. Poem From Last Year

To Mr. Elkin

Daily as the lazy lily
the silly daisy let's be
while we drink the wine
stronger than the dock
on which we recline
swimming alone mid-week
not enough paid work
to have a car to get here
or there with, enough
wherewithal to be
the subjects of your generosity
we return to you our views
tenants of this particular nature
as news in poems and lines
novels similar to building
a cabin or even buying something
our occupation being seeing
when no one else is around
each productive cloud clearly
then naming them & at night
when the kids have gone to sleep
studying like everyone love's arcs
death's vines & the wines with a supper
of something like free clouds found
to give strength and pleasure
to us and everyone else around.


Bernadette Mayer
Poetry State Forest
New Directions

Copyright © 2009 by Bernadette Mayer
All rights reserved.
Reproduced by Poetry Daily with permission.

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