10 signs you don't understand web analytics

December 28, 2009 issue Forward this newsletter  |   Subscribe  |   View online

Welcome to Day 4 of our "Best of Content" from 2009. We will resume our regular daily coverage of the interactive marketing industry on Monday, Jan. 4, and we look forward to providing you with insightful and industry-relevant editorial content in the coming year. Happy Holidays from iMedia Connection! - Gretchen Hyman, executive editor, iMedia Connection

10 signs you don't understand web analytics By Nicole Rawski Metrics are powerful marketing tools -- but only if you understand what to do with your data. Here are common indications that your organization is behind the curve. The shortcomings of mobile apps By Nicole Amodeo The iPhone made branded applications a hot commodity, but the medium has plenty of drawbacks. Here's another option for advancing the effectiveness of mobile advertising. 7 tips for the perfect Twitter profile By Jason Baer The decision to follow your Twitter account is made quickly. Make sure your page has what it takes to attract and keep an audience. INDUSTRY NEWS More news Facebook beats projections for overtaking MySpace New money to flow into tech startups in 2010 LATEST BLOG POSTS More posts Open. For Business In 2010 By Rob Rose If you didn't see Seth Godin's blog this week - there was really an extraordinary post. He released the "What Matters Now" free e-book on his blog. In it, he has rounded up more than seventy "big thinkers"... Trends with Traction: The Real-Time Web is here. Really. By Adam Kleinberg 2010 isn't even here yet, but there's already a hot new buzzword waiting for us to get back to our desks from midwinter recess: The Real-Time Web. What is the Real-Time Web? According to Wikipedia,... LATEST COMMENT Very interesting! youth, desire to learn, the want for a job, does someone listen when insight & knowledge presents itself, yes grads need a job...listen to what they bring...compact that with people who have the years of knowledge etc and are happily willing to share... Tim Bottiglieri on: What marketers want from new hires MOST READ ARTICLES 1. 7 reasons your employees hate you 2. 10 tactics that will dominate digital in 2010 3. Death of the marketing budget 4. 4 essentials for awesome emails 5. 7 rules for aggregating brand content SUMMIT COVERAGE More photos Christine Poreca, Sr Sales Manager, Epic Advertising Karen Aquilino, Manager, Account Management, Epic Advertising See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Driving Interactive Apr 26-27, 2010 Huntington Beach, CA Summit info   Advertisement   LATEST JOBS More jobs Manager, Delivery Management Product Manager Director of Professional Services Professional Services On-boarding Manager Professional Services On-boarding Specialist Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Brandt Dainow CEO, ThinkMetrics See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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