AOL Gambit Could Undermine Premium Content Goals

Today's Columns: » New AOL Gambit Could Undermine Premium Content Goals  » Geo-Targeted Display Ads Set for Growth  »  U.K. Panel to Unite Web Data with CPG Sales Data   »  Execs & Accounts: Draftfcb, Yahoo, Buddy Media  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ News Breaking news, information, and analysis

Top Jobs Paid Search Manager Trident Marketing Southern Pines, United States Sr. Graphic Designer - Online/Digital Trident Marketing Southern Pines, United States Associate Director, Client Strategy & Development Resolution Media Los Angeles, United States Copywriter for Advertising Agency Moxie Interactive Atlanta, United States Director of eStrategy Carnegie Hall New York, United States Today's Columns » ClickZ News New AOL Gambit Could Undermine Premium Content Goals by Kate Kaye AOL will assign stories based on search and ad data, but algorithmic content strategy could undermine its premium publisher ambitions.   » ClickZ News Geo-Targeted Display Ads Set for Growth by Douglas Quenqua Spending on location-targeted ads to more than double by 2013, says BIA/Kelsey   » ClickZ News UK & Europe U.K. Panel to Unite Web Data with CPG Sales Data by Jack Marshall Google will fund a series of pilot studies with advertisers and agencies using data from the GfK NOP Media panel.   » ClickZ News Execs and Accounts Execs & Accounts: Draftfcb, Yahoo, Buddy Media by ClickZ News Staff Moorhead leaves Razorfish for Draft; Yahoo promotes David Ko to oversee N.A. Audiences; Etsy taps Buddy Media for Facebook page.   Are You Managing Keywords to CTR Alone? 5 Tips to Make You More Effective with Your Ad Dollars This complimentary guide and webinar cover: - How to manage large keyword lists - How to make profitable decisions using deep-funnel metrics - How to close the revenue gap with micro-conversions Download Now Elsewhere on the ClickZ Network... Google is Not a Strategy If you think the content network on Google means you're reaching the Internet universe, you're mistaken. - Dec 2, 2009 Creative vs. Media: Looking Beyond Two Roles Why today's digital media professionals must be specialists working as a general practitioner. - Dec 2, 2009 Your Subscribers Are Talking. Are You Listening? If you want to improve your program, you need to hear what subscribers are thinking and telling people. - Dec 2, 2009 Site Redesign SEO Considerations for 2010 If you have a Web site development or redevelopment project in your strategic plans, don't ignore SEO. - Dec 2, 2009 Are you able to unlock the value of your on & offline data? Join experts from an independent research firm & Unica Corp for a 1-hr webcast Dec 8 @ 1pm ET to see how successful interactive marketers are optimizing their campaigns, increasing conversions, and driving sales. Learn how to integrate the wealth of behavioral insight your customers & prospects are sharing to power more engaging & effective marketing campaigns. REGISTER NOW White Papers

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