ClickZ Today: Quantifying the Pass-Along Value of Online Advertising

A new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends. View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ Experts Today Advice and opinions, by and for marketers

Top Jobs Director of Digital Media University of Louisville Louisville, United States Product Manager Marin Software San Francisco, United States Senior Account Executive Confidential (B2B) New York, United States Professional Services On-boarding Specialist Marin Software San Francisco, United States Professional Services On-boarding Manager Marin Software San Francisco, United States Today's Column » Media Planning Quantifying the Pass-Along Value of Online Advertising by Hollis Thomases A new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends. » Full story » Printer version Elsewhere on the ClickZ Network... NHL Goes Into Overtime for New Year's Classic Sponsors Custom online integrations for Winter Classic sponsors like Bridgestone and Verizon Wireless, and a new U.S. Army video series exemplify how NHL is wooing advertisers to its digital content. - Dec 29, 2009 Top 50 Internet Advertisers by Media Value, October 2009 The top Internet advertisers by media value, provided by TNS Media Intelligence. - Dec 28, 2009 Top 50 Internet Advertisers by Media Value, September 2009 The top Internet advertisers by media value, provided by TNS Media Intelligence. - Dec 28, 2009 Link Building Tactics 101, Part 2 Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense. - Dec 28, 2009 Choose the Right SEO Project Goals Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. - Dec 29, 2009 ClickZ Yesterday Seven Ways to Get Your Marketing Back on Track in 2010 by Heidi Cohen Digital Out-of-Home Landscape Brief by Jeremy Lockhorn Two Free E-mail Deliverability Tools by Jeanne Jennings White Papers

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