Monday - December 21, 2009
» E-mail Marketing
One Resolution You Need to Make for 2010 by Jeanniey Mullen
E-mail marketing is changing and you must change with it. If you don't integrate your e-mail efforts with social media channels in the coming year, your conversion results could be at risk.
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» Search Marketing 101
The Year Mobile Search Took Off by Julie Batten
Four reasons why you need to start thinking about developing a mobile search campaign.
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» Emerging Marketing Tools
A Social Media Strategy Checklist by Sean Carton
Ten steps to building a social media strategy that delivers.
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Tuesday - December 22, 2009
» Analyzing Customer Data
Your Web Analytics Checklist by Neil Mason
How well is your Web analytics system configured and how good is your data quality? A seven-point checklist.
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» Media Planning
Great Free Media Planning Tools by Harry Gold
Tools and tactics for researching niche audiences.
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» Digital Marketing Trends
The Five Biggest Mistakes in Measuring Social Media by Gary Stein
Attention world: It is now time to take social media seriously.
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Wednesday - December 23, 2009
» Social Media Marketing
Avoiding Collisions on the Social Web by Dave Evans
Lessons from MSN China, Häagen-Dazs, Costco, and American Express.
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» B2B E-mail Marketing
Authentication Matters in B2B E-Mail Marketing by Stephanie Miller
Authenticate across your entire domain, and you will see immediate benefits.
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» Behavioral Marketing
Craigslist Has No Ads? by George John
The holy grail of advertising? When Web site visitors don't think of ads as advertising.
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» SEM
Demystifying Google Webmaster Tools Reports, Part 1 by Erik Dafforn
A look at GWT site configuration reports and why they are important. First in a three-part series.
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Thursday - December 24, 2009
» Media Buying
Santa's Gone Viral This Year by Tessa Wegert
A look at holiday marketing efforts from Disney, Intel, Coke, and others.
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» Mobile Marketing
Common Mobile Marketing Questions by Eric Bader
Marketers are hungry for information on how to use mobile marketing. Here are a few FAQs and their answers.
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» E-mail Marketing Optimization
Twitter: Will It Implode Under the Weight of Its Hype? by Derek Harding
Use of the social network for marketing comes up short on two fronts.
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