ClickZ Weekly: Tech Turkeys of 2009

This Week's Columns: » Tech Turkeys of 2009  » Location-Based Ads and the Rise of the Check-In  » The Cyber Monday Opportunity for B2B E-mail Marketing  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ Experts Weekly Advice and opinions, by and for marketers

Top Jobs Paid Search Manager Trident Marketing Southern Pines, United States Sr. Graphic Designer - Online/Digital Trident Marketing Southern Pines, United States Associate Director, Client Strategy & Development Resolution Media Los Angeles, United States Copywriter for Advertising Agency Moxie Interactive Atlanta, United States Director of eStrategy Carnegie Hall New York, United States This Week on ClickZ Monday, November 23, 2009 »  Tech Turkeys of 2009 »  Google's New Ad Formats for Pharma »  The Tale of E-mail and the Banner Ad »  Predictive Analysis in Unusual Places »  The Essentials of Information Architecture for SEO Tuesday, November 24, 2009 »  Location-Based Ads and the Rise of the Check-In »  Attribution Models: Extracting More Value From Campaign Data »  Four Dimensions of Online Media Wednesday, November 25, 2009 »  The Cyber Monday Opportunity for B2B E-mail Marketing »  De-Mystifying Models »  Social Business: Creating a Foundation for Growth »  Tips for Rapid Crawling and Indexing Monday - November 23, 2009 » Emerging Marketing Tools Tech Turkeys of 2009 by Sean Carton A list of companies threatened by new technologies and making big mistakes. »  Full story  » Print version » Search Results Google's New Ad Formats for Pharma by Julie Batten Sponsored search ad formats, now being tested, are designed to show benefits and risks associated with drugs. »  Full story  » Print version » E-Mail Marketing The Tale of E-mail and the Banner Ad by Jeanniey Mullen What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad campaigns. »  Full story  » Print version » Actionable Analysis Predictive Analysis in Unusual Places by Shane Atchison Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance. »  Full story  » Print version » Conference Call The Essentials of Information Architecture for SEO by Adam Audette Information architecture is a complicated topic, but doesn't have to be. A panel of experts will discuss best practices at SES Chicago. »  Full story  » Print version How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar cover: - The most important factors in selecting an analytics solution - The importance of flexible reporting with analytics - How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Tuesday - November 24, 2009 » Digital Marketing Trends Location-Based Ads and the Rise of the Check-In by Gary Stein In order to deliver mobile ads that are relevant and valuable, let the consumer be in control. »  Full story  » Print version » Analyzing Customer Data Attribution Models: Extracting More Value From Campaign Data by Neil Mason Consider aggregating data from your Web analytics systems and other sources to generate insight that would otherwise be difficult to uncover. »  Full story  » Print version » Media Planning Four Dimensions of Online Media by Harry Gold Maximize value and customer impact with targeting, compensation, ad units, and metrics. »  Full story  » Print version Wednesday - November 25, 2009 » B2B E-Mail Marketing The Cyber Monday Opportunity for B2B E-mail Marketing by Stephanie Miller Six tips for making strategic e-mail marketing work for your business during the holidays. Why should retailers have all the fun? »  Full story  » Print version » Behavioral Marketing De-Mystifying Models by George John Calculating the math behind a predictive model for display advertising. »  Full story  » Print version » Social Media Marketing Social Business: Creating a Foundation for Growth by Dave Evans Three realistic tips to help optimize your social media program. »  Full story  » Print version » Search Engine Marketing Tips for Rapid Crawling and Indexing by Erik Dafforn Ways to help search engines notice your site's new content and URLs more quickly. »  Full story  » Print version White Papers

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