6 ways to be a Foursquare marketing pioneer

January 27, 2010 issue Forward this newsletter  |   Subscribe  |   View online

6 marketing opportunities on Foursquare By Tony Felice With top marketing minds predicting that Foursquare will be the Twitter of 2010, now is the time to get a first-mover advantage with the platform. Here are the basics you need to know. Case study: Successful engagement with emerging technology By Jeremy Hollister Although QR codes are widely accepted as a marketing tool in Japan, they have yet to catch on in the U.S. See how early adopter Kidrobot used this technology to make a connection. TV networks try new tricks to solve old problems By Daisy Whitney In today's New Media Minute, Daisy Whitney interviews executives from USA and Discovery to learn what new trends and technologies will emerge this year. Catholic Church decides social media is heavenly Pope Benedict XVI is urging Catholic priests to preach on social networks. Shelly Palmer of MediaBytes says the church has responded by creating a YouTube channel and an iPhone app. INDUSTRY NEWS More news P&G makes major push on Facebook Virtual goods market expected to soar Adidas unveils augmented reality sneakers LATEST BLOG POSTS More posts Stop Aggregating and Start Curating By Michael Leis Lately I've seen a big push for brands to use their main site and social presences as an aggregator of content. In a way, it's still a holdover from the corporate era of computing that we as a society are now leaving. An... Brand Useful: The Future of Value-Driven Marketing By Adam Broitman Branded utility has been a hot button of mine for a while. Even before I knew that Branded Utility was a growing trend, my war cry was, "always add value" (in fact, some called me Ad-Value...get it; Adam, Add...okay, not... LATEST COMMENT Great list of tools! I've been using some of them but a few are new to me. I'm excited about checking them out! Terri Andrews on: Social media tools that marketers shouldn't miss MOST READ ARTICLES 1. 6 online campaigns that had to be pulled 2. Social media tools that marketers shouldn't miss 3. 6 elements shared by social media winners 4. The secrets of successful digital branding 5. The untapped potential of dynamic landing pages SUMMIT COVERAGE More photos Joe Lyons, Regional Vice President of Sales, Turn, Inc. Derek Hornsby, Director of Business Development, Networked Insights Lindsay O'Neill, VP/General Manager, Datran Media Jim Clark, Regional Vice President Sales, Turn, Inc. See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Driving Interactive Apr 26-27, 2010 Huntington Beach, CA Summit info   Advertisement   LATEST JOBS More jobs Manager, Strategy & Analysis Director of Sales Associate Media Director, Digital Advertising Sales Director - Midwest Senior Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Abe Mezrich Corporate communications manager, Didit See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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