| | Who of us don't have budgets being scrutinized and measured against the performance of our marketing efforts? This is why our team of experts, each with decades of experience, is set to help small to medium sized businesses exploit the opportunities large retailers have known about for some time - namely the broad reach, measurably, and cost effectiveness of performance marketing. Starting March 22-26 Search Engine Strategies New York will be outlining case studies, tips, and strategies to successfully employing a performance marketing program on limited means. A special look will also be taken at how best to integrate affiliate marketing into your other programs such as search, and social media. Featured sessions include: Visit us to view a full agenda of our special Performance Marketing Track
| Going Beyond Search Tip #478 Interested in growing the level of engagement your clients maintain with you (the agency)? Performance marketing can be your solution. Take advantage of the multiplicity of ad exchanges, leverage the "fresh-out-of-the-oven" demand-side platforms, automate your paid search, and experiment with the emerging social advertising networks. Read more. | | |
| Featured Speakers |  | Matthew J. Brown
Director of Search Strategy
New York Times Company |  | Simon Heseltine
Senior Marketing Manager
AOL, LLC |  | Prashant Puri
Head of Global SEO
Shopping.com |
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