ClickZ Features: IAB Gave Thousands to Influence Key Lawmakers

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Top Jobs Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Account Executive Outside Sales myYearbook.com New York, United States Associate Account Manager Efficient Frontier Sunnyvale, United States SEO Manager Travelocity New York, United States Today's Features » ClickZ News IAB Gave Thousands to Influence Key Lawmakers by Kate Kaye The IAB's political action committee, funded by the likes of AOL's Tim Armstrong and industry vet Dave Morgan, gave thousands to U.S. lawmakers who could decide the fate of behavioral ads and other key issues.   » ClickZ News 'Jersey Shore' Builds Momentum with Social Apps by Lisa Lacy Twitter and iPhone integrations support the MTV reality show's surging popularity.   » ClickZ News Politics & Advocacy Massachusetts Senate Election Could Inspire a More Digital GOP by Kate Kaye Republican Scott Brown's bootstrapped campaign has built grassroots support through online ads, social media, and video.   Elsewhere on the ClickZ Network... Dentsu Buys Innovation Interactive, Parent to SearchIgnite and 360i Acquisition gives Dentsu a bigger U.S. footprint. - Jan 26, 2010 TRUSTe to Unveil Behavioral Icon for Publishers Program calls for publishers to feature an icon where behaviorally-targeted ads or retargeting occurs. AT&T and Comcast are participating in pilot. - Jan 26, 2010 Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv Gabriner was previously CEO at [x+1] and president of Carat Fusion. - Jan 26, 2010 ComScore and Quantcast Spar Over Measurement Methods ComScore defends its decision to charge publishers for a direct measurement service, while challenger Quantcast accuses it of taking low blows. - Jan 25, 2010 AOL Buys StudioNow, Bolstering Seed.com Video Ambitions Acquisition will also support branded video advertising and premium editorial brands. - Jan 25, 2010 Marketers to Spend More on Social Media as Usage Skyrockets Marketers say they'll shift market budget towards social media, according to an Alterian report. - Jan 25, 2010 Behavioral Targeting and A/B Testing What's appropriate for your business? - Jan 27, 2010 Geo-Location Services Get Social If you own a retail store, restaurant, or any another business where people congregate, think about how you might apply the newest geo-location applications to your social media marketing program. - Jan 27, 2010 How to Improve Your Process for Acquiring E-mail Subscribers A checklist for auditing your e-mail subscriber acquisition practices. - Jan 27, 2010 White Papers

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