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Tuesday, January 5, 2010

ClickZ Today: Why AOL Will Buy Twitter

Today's Columns: » Why AOL Will Buy Twitter  » When TV and the Internet Converge  » Digital Marketing Analytics Over the Decade 
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Today's Columns

» Digital Marketing Trends
ClickZ Expert - Gary Stein Why AOL Will Buy Twitter by Gary Stein
Six factors that will motivate AOL and Twitter to hook up this year.
» Full story » Printer version

» Media Planning
ClickZ Expert - Harry Gold When TV and the Internet Converge by Harry Gold
Cable and satellite television services are starting to build upon the targeting and functionality of the Internet. What will this mean for marketers? First in a two-part series.
» Full story » Printer version

» Analyzing Customer Data
ClickZ Expert - Neil Mason Digital Marketing Analytics Over the Decade by Neil Mason
Are online marketers data rich but analytically poor?
» Full story » Printer version


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Elsewhere on the ClickZ Network...

In Wake of '09 Data Mergers, Hyper-Targeting to Take Shape in 2010
Ramifications of Omnicom, Nielsen, WPP deals should come into focus this year. - Jan 5, 2010

GroupM's Rob Norman Ascends to North America CEO
Interactive vet replaces Marc Goldstein, who leaves after three years. - Jan 4, 2010

ComScore and Flurry Join for Enhanced Mobile App Metrics
ComScore partners with mobile app analytics firm Flurry to offer more detailed mobile app audience metrics. - Jan 4, 2010

Quantcast Funding Will Support New Ad Product
Cash infusion will support fledgling Quantcast Media Program, as well as new staff hires and tech development. - Jan 4, 2010


ClickZ Yesterday

My Wishes for the New Year by Sean Carton
Why E-mail Marketing Is in Need of a Makeover by Jeanniey Mullen
Nine Tools for Your Link-Building Toolkit by Julie Batten


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