Dentsu Buys Parent to 360i, SearchIgnite; ComScore and Quantcast Lock Horns

Today's Columns: » Dentsu Buys Innovation Interactive, Parent to SearchIgnite and 360i  » ComScore and Quantcast Spar Over Measurement Methods  » TRUSTe to Unveil Behavioral Icon for Publishers  » Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ News   Breaking news, information, and analysis

Top Jobs Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Account Executive Outside Sales myYearbook.com New York, United States Associate Account Manager Efficient Frontier Sunnyvale, United States SEO Manager Travelocity New York, United States Today's Columns » ClickZ News Dentsu Buys Innovation Interactive, Parent to SearchIgnite and 360i by Zachary Rodgers Acquisition gives Dentsu a bigger U.S. footprint.   » ClickZ News ComScore and Quantcast Spar Over Measurement Methods by Kate Kaye ComScore defends its decision to charge publishers for a direct measurement service, while challenger Quantcast accuses it of taking low blows.   » ClickZ News TRUSTe to Unveil Behavioral Icon for Publishers by Kate Kaye Program calls for publishers to feature an icon where behaviorally-targeted ads or retargeting occurs. AT&T and Comcast are participating in pilot.   » ClickZ News Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv by Fred Aun Gabriner was previously CEO at [x+1] and president of Carat Fusion.   How Can You Make Your Web Site Smarter? Results from the Omniture 2009 Conversion Survey In the webinar survey results Adam Justis (Adobe) and Andy Mott (MarketingExperiments) review some of the most intriguing findings from Omniture's Conversion Survey. Download Now Elsewhere on the ClickZ Network... Why Your Site Didn't Make My Media Plan A look at the reasons online publishers and ad networks get rejected by media planners. - Jan 26, 2010 Real-Time Search and Your Business You can't just use a word in a tweet and assume it will get included in the real-time search results. You have to have a decent following on Twitter and be monitoring trending topics all the time. - Jan 26, 2010 Five Application Marketing Trends Online marketers should take note of these developments in app marketing. - Jan 26, 2010 E-mail Marketing 101 Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more. - Jan 25, 2010 White Papers

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