SEO tips for smarter social media

January 5, 2010 issue Forward this newsletter  |   Subscribe  |   View online

SEO tips for smarter social media By Andreas Roell Beyond drawing social media traffic to a website, marketers need to give users the chance to push content through their social spheres of influence. Here's how SEO can help. Digital marketing resolutions for 2010 By Adam Kleinberg 2009 was a challenging year for marketers. So what have we learned, and how can we put those lessons into practice? Here are one agency leader's resolutions for the coming year. Building a compelling landing page: Your checklist By Mason Wiley A critical component of any successful online ad is the landing page. Follow these best practices to ensure the first page an interested consumer sees is a compelling one. Google to battle Apple on the tablet front? The search giant is rumored to be working with HTC to release a touch-screen tablet computer in the very near future. Shelly Palmer of MediaBytes says that a tablet war could be in the making. INDUSTRY NEWS More news Google lends a hand in blocking its own ads Platform makes anyone an iPhone app builder Apple's brands declared the most social LATEST BLOG POSTS More posts Is it Kosher to Omit Jobs From Your Resume? By Jane Turkewitz AdAge posted a piece a few weeks ago, written by Paul Gumbinner, that discussed the importance of telling a story with your resume. Gumbinner said recruiters and hiring managers should be able, in a glance... Don’t Miss the Readability Plug-In: David Pogue was right By Brad Berens New York Times columnist David Pogue ran his 5th annual list of great tech ideas and concluded with the "Readability" plugin tool that takes an article you've found worth clicking on and transforms it into a... LATEST COMMENT Steven, thanks for your comments. A couple of quick responses: You wrote: Rick Boyce didn't sell the AT&T ad, Jane Metcalfe did (Rick joined HotWired months later). Thanks for this correction! This industry is full of word-of-mouth lore, and that... Eric Picard on: How we screwed up online advertising (page 2 of 2) MOST READ ARTICLES 1. 6 digital agency survival tips for 2010 2. 10 signs you don't understand web analytics 3. Lessons from expensive marketing failures 4. 4 unlikely brands that won with gaming 5. 7 reasons your employees hate you SUMMIT COVERAGE More photos Ben Vincelette, VP West Region Sales, interCLICK Samantha Gaske, Account Director, AOL Rob Sopkic, Regional Sales Director, Northwest US, AOL Advertising See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Driving Interactive Apr 26-27, 2010 Huntington Beach, CA Summit info   Advertisement   LATEST JOBS More jobs Manager, Human Resources Digital Planner Senior Digital Media Planner Vice President, East Coast Media Sales Senior Account Director Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jason Baer President, Convince & Convert See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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