Monday - February 1, 2010
» Emerging Marketing Tools
What Apple's iPad Means for Marketers by Sean Carton
Online marketers will have to adjust their approaches because of this game-changing device. Here's why.
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» E-mail Marketing
Getting Real About Results by Jeanniey Mullen
An interview with Alchemy Worx CEO Dela Quist looks at the three questions people should stop asking when it comes to e-mail marketing.
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» Conversion & ROI
Persuasion Principles: Back to the Future by Tim Ash
What online marketers can learn from Robert Cialdini's universal persuasion principles that work across cultures and circumstances.
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» Search Marketing 101
Tools for Search Marketing Intelligence by Julie Batten
A look at some key tools for analyzing searcher interest and behavior, and the competitive environment.
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Tuesday - February 2, 2010
» Digital Marketing Trends
Five Statistics That Matter (and Why) by Gary Stein
A list of the five data points out there that can help to confirm or deny some of the truths that we have become accustomed to.
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» Media Planning
Four Questions of Client Management by Harry Gold
Agency project managers, account executives, and media planners should ask these four questions every day when working in client management.
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» Analyzing Customer Data
Three Ways to Improve Your Voice-of-the-Customer Program by Neil Mason
Investing in tools to better understand your customers is only the first step.
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Wednesday - February 3, 2010
» B2B E-mail Marketing
Six Ways to Maintain Sender Reputation as the Inbox Evolves by Stephanie Miller
The changing metrics of sender reputation will have a profound impact on e-mail and social marketing. Here are some tips for maintaining it.
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» Behavioral Marketing
What Behavioral Marketers Can Learn From YouTube by Brian Massey
A case for giving consumers more information about the targeted ads they see.
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» Social Media Marketing
Four Social Media Questions Answered by Erik Qualman
The top questions asked by people, corporations, and the media - and some answers that should help you with your social media strategy.
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» SEO
Give Credit Where Credit is Due by Mark Jackson
Today's SEO requires us to think bigger about its process and use all of our assets.
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Thursday - February 4, 2010
» Integrated Marketing
The 22 Immutable Laws of Marketing No Longer Apply by Augustine Fou
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part series.
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» Verifying Business Value
How Much Is a Social Media Participant Worth? by Jim Sterne
If you guessed 29 cents, you're right and wrong. Here's why.
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» E-mail Marketing Optimization
The Coming Cross-Channel Confusion by Ed Henrich
Cross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier.
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» Media Buying
Content Is King of the Jungle by Tessa Wegert
How Chicago's Shedd Aquarium and Lincoln Park Zoo are making waves using social media through great content and a gentle touch.
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Friday - February 5, 2010
» What's The Buzz?
E-mail Marketing's Future in a Twitter World by Anna Maria Virzi
Twitter, Facebook, and other social networks will change e-mail marketing - in a good way. Here's how.
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» ROI Marketing
Legacy Browser Support: When to Cut the Ties That Bind by Jack Aaronson
The merits of continuing support for legacy systems and looking forward, not backward.
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» Paid Search Strategies
Google's Budget Guzzling Engine by Kevin Lee
Online advertisers are the gas that feeds Google's revenue engine, and in 2009 Google proved just how much of a gas guzzler it is.
» Full story » Print version
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