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Friday, February 5, 2010

Super Bowl Advertisers MIA on Facebook; Study Praises User Choice in Pre-Roll

Today's Columns: » Super Bowl Advertisers Are MIA on Facebook  » Study Calls for More User Choice in Pre-Roll Ads  » Teens Abandon Blogging as Their Parents Pick it Up  » AOL Appoints Google Exec to Oversee Scaling of Content Production  » A Reshuffled MTV Networks Takes New Digital Approach  » Social Networking for Tax Season 
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Today's Columns

» ClickZ News
Super Bowl Advertisers Are MIA on Facebook by Christopher Heine
Many brands forking over big TV bucks haven't integrated efforts into social sites.
 

» ClickZ News
Study Calls for More User Choice in Pre-Roll Ads by Zachary Rodgers
A research effort meant to find a replacement for pre-roll online video ads actually validates them
 

» ClickZ News
Teens Abandon Blogging as Their Parents Pick it Up by Douglas Quenqua
Just 4 percent of teens say they blog, according to the Pew Internet and American Life Project.
 

» ClickZ News
AOL Appoints Google Exec to Oversee Scaling of Content Production by Jack Marshall
Ex-Googler David Eun will replace Bill Wilson as the president of Media and Studios at AOL.
 

» ClickZ News
A Reshuffled MTV Networks Takes New Digital Approach by Kate Kaye
After consolidating digital music sales teams, MTV has begun to focus in earnest on brand marketers.
 

» ClickZ News
Social Networking for Tax Season by Lisa Lacy
TurboTax has launched a new social media application that connects people with others who have already filed their taxes.
 


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Elsewhere on the ClickZ Network...

E-mail Marketing's Future in a Twitter World
Twitter, Facebook, and other social networks will change e-mail marketing - in a good way. Here's how. - Feb 5, 2010

Legacy Browser Support: When to Cut the Ties That Bind
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Google's Budget Guzzling Engine
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Review your PPC Keywords
Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. - Feb 4, 2010


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