The rising stars of mobile marketing

February 8, 2010 issue Forward this newsletter  |   Subscribe  |   View online

The rising stars of mobile marketing By Noah Elkin The pieces are finally coming together in the mobile marketing sector. Check out the business categories and representative companies that are poised to make headlines this year. The death of the email newsletter By Chris Marriott Email newsletters are popular modes of marketing, but they do have weaknesses. Let's take a look at how email marketing would work if we did away with this common tool. 5 developments that will shape the mobile landscape By Moshe Vaknin Increased interest from Google and Apple has many thinking that 2010 could finally be "the year of mobile." Here are the factors that will help make it happen. Facebook gets a facelift The social network is altering its layout to enhance usability. Shelly Palmer of MediaBytes says the new design is getting a lot of praise. INDUSTRY NEWS More news Apple banning location-based ads? Mysterious agency study uncovers best video ad model Google goes extra yard for Super Bowl advertisers LATEST BLOG POSTS More posts When Barnum & Bailey Meets Ripley's Believe it or Not at ad:tech San Francisco By Daisy Whitney It's no secret that I love online video. I write about it, report on it and watch a lot of it. Heck, just today I've been watching a handful of banned SuperBowl ads, including this fantastic one from... The Super Bowl? What About Super Targeting? By Mark Papia The news and watercooler talk these days are all about new devices and who's gonna win the Super Bowl... and I love it! Talk of new Google Nexus's phones, Apple's iPad and offensive football strategies... LATEST COMMENT Steve, We have been integrating Social Media into the fabric of our company for the last three months. I have been leading by example and it has been fun to watch my team continue to buy into the strategy. You have some excellent ideas here and I will certainly... Roy Wells on: Turn your employees into social media ambassadors MOST READ ARTICLES 1. 4 brilliant augmented reality campaigns 2. Top marketing innovation killers 3. Social media tools that marketers shouldn't miss 4. 6 marketing opportunities on Foursquare 5. Emerging platforms you should bookmark (or forget about) in 2010 SUMMIT COVERAGE More photos Drew Berkowitz, VP Sales and Strategy, Mindspark Tousanna Durgan, Associate Director, Mediaedge:cia Mike Owen, VP Ad Sales, Quattro Wireless See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Agency Summit May 16-19, 2010 Austin, TX Summit info   Advertisement   LATEST JOBS More jobs Director, Agency Partnerships: NY-based Well-funded technology startup! Manager, Delivery Management Director, Digital Strategy VP of Marketing Strategist, Digital Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Keri Albers Sales Manager - West Coast, Gawker Media See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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