Food Marketers Walk Search Ad Tightrope

Today's Columns: » Like Pharma, Food Marketers Walk Search Ad Tightrope  » Execs & Accounts: Tremor, PointRoll, WeatherBug, Mpire  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ News Breaking news, information, and analysis

Top Jobs Sr. Graphic Designer - Online/Digital Trident Marketing Southern Pines, United States Paid Search Manager Trident Marketing Southern Pines, United States Associate Director, Client Strategy & Development Resolution Media Los Angeles, United States Copywriter for Advertising Agency Moxie Interactive Atlanta, United States Director of eStrategy Carnegie Hall New York, United States Today's Columns » ClickZ News Like Pharma, Food Marketers Walk Search Ad Tightrope by Kate Kaye As part of its swine flu-related search advertising campaign, Florida Department of Citrus inadvertently advertised orange juice as a flu cure.   » ClickZ News Execs and Accounts Execs & Accounts: Tremor, PointRoll, WeatherBug, Mpire by ClickZ News Staff Tremor Grabs Yahoo Media Exec; PointRoll names Gatto SVP of sales; hires at WeatherBug, Mpire, and others.   Are You Managing Keywords to CTR Alone? 5 Tips to Make You More Effective with Your Ad Dollars This complimentary guide and webinar cover: - How to manage large keyword lists - How to make profitable decisions using deep-funnel metrics - How to close the revenue gap with micro-conversions Download Now Elsewhere on the ClickZ Network... Understanding Black Friday A Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why. - Dec 1, 2009 Inching Toward a Global Brand Content Economy Online video is going global. Here are some steps to take and companies that can help you shape your brand strategy. - Dec 1, 2009 Improving the Performance of Display Advertising Three ad technologies are promoting performance messaging. They won't be alone. - Dec 1, 2009 White Papers

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