Lessons from expensive marketing failures

December 29, 2009 issue Forward this newsletter  |   Subscribe  |   View online

Welcome to Day 5 of our "Best of Content" from 2009. We will resume our regular daily coverage of the interactive marketing industry on Monday, Jan. 4, and we look forward to providing you with insightful and industry-relevant editorial content in the coming year. Happy Holidays from iMedia Connection! - Gretchen Hyman, executive editor, iMedia Connection

Lessons from expensive marketing failures By Susan Kuchinskas Now that consumers can talk back to brands, it's a lot easier to gauge the response to your advertising -- for better or worse. It's also easier to learn from others' mistakes. How social media can resurrect your brand's reputation By Doug Schumacher You know social media has hit a new high when even GM, the third-largest advertiser in the U.S., can't adequately maintain conversations about its brands. Here's why all brands should start getting their feet wet in social media. Digital agencies: What's holding them back? Watch as iMedia's marketer on the street investigates the biggest challenges threatening digital agencies today. INDUSTRY NEWS More news Publishers ready to admit web ads don't work Agency jobs on the decline New Google acquisition helps move mobile apps LATEST BLOG POSTS More posts Want To Teach Your Employees Social Media? Make It Personal. By Jay Friedman Those of you reading this right now, by virtue of reading this, are probably thought leaders in the industry. No, I'm not stroking your ego. It's just that most people in our industry don't actively... Digital Marketing to Senior Citizens, What Digital Agencies need to know. By Clyde DeSouza Governments in developing and developed countries all over the world are aware at the growing numbers of their ageing population. In advanced Asian countries such as Singapore for... LATEST COMMENT We're looking at AR for several online advertising campaigns. Kevin- While this is a good article I don't think AR is necessarily an easy thing to implement: - The user needs to print out the barcode to enable AR. - The user needs to have a webcam (not all... Daniel Green on: Augmented reality: Techie toy or targeted tool? (page 2 of 2) MOST READ ARTICLES 1. 10 signs you don't understand web analytics 2. 7 reasons your employees hate you 3. Brands that harnessed the power of memes 4. 10 tactics that will dominate digital in 2010 5. Augmented reality: Techie toy or targeted tool? SUMMIT COVERAGE More photos Josh Dreller, VP of Media Technology and Analytics, Fuor Digital Rebecca Simson, Director, Client Operations, Levelwing Media See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Driving Interactive Apr 26-27, 2010 Huntington Beach, CA Summit info   Advertisement   LATEST JOBS More jobs Account Executive, Digital Advertising Sales Manager, Delivery Management Product Manager Director of Professional Services Professional Services On-boarding Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Brandt Dainow CEO, ThinkMetrics See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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