4 unlikely brands that won with gaming

December 30, 2009 issue Forward this newsletter  |   Subscribe  |   View online

Welcome to Day 6 of our "Best of Content" from 2009. We will resume our regular daily coverage of the interactive marketing industry on Monday, Jan. 4, and we look forward to providing you with insightful and industry-relevant editorial content in the coming year. Happy Holidays from iMedia Connection! - Gretchen Hyman, executive editor, iMedia Connection

4 unlikely brands that won with gaming By Dario Raciti Today's in-game advertising can reach well beyond the 18- to 34-year-old male demographic. Check out these impressive success stories. Ad network horror stories By Michael Estrin Think you can "set it and forget it" when you buy media from the middleman? Find out what marketers say can -- and does -- go wrong if you don't choose your network wisely. How we screwed up online advertising By Eric Picard Fifteen years after the dawn of modern display advertising, we're still laboring under an ill-conceived planning and buying process. Now is the time for change. Here's what needs to happen. INDUSTRY NEWS More news Facebook capitalizes on holiday boredom Groups blocking Google's AdMob bid Digital expected to lead advertising recovery LATEST BLOG POSTS More posts Santa Claus Needs To Learn to Text By Robert Bentz Santa Claus needs mobile marketing North Pole -- Who's the greatest businessman of all-time? No, it's not Henry Ford, nor is it John D. Rockefeller. Bill Gates? Ted Turner? Donald... Why Advertising Agencies need a Think Tank department By Clyde DeSouza Modern Advertising agencies have standard departments that work in sync with each other to formulate an ad campaign and service their clients. There is the Creative department, Account Services and Media Services... LATEST COMMENT Andrew, I think you're right. We have such short memories. Wonder if the corporate folks agree, though. Susan Kuchinskas on: Lessons from expensive marketing failures (page 4 of 4) MOST READ ARTICLES 1. 10 signs you don't understand web analytics 2. Brands that harnessed the power of memes 3. 7 reasons your employees hate you 4. Lessons from expensive marketing failures 5. 10 tactics that will dominate digital in 2010 SUMMIT COVERAGE More photos Lorne Brown, Founder and VP Sales, Operative Nick Centofante, Media Director - NYC, VML Paul Rostkowski, VP, Sales, LucidMedia See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Driving Interactive Apr 26-27, 2010 Huntington Beach, CA Summit info   Advertisement   LATEST JOBS More jobs Account Executive, Digital Advertising Sales Manager, Delivery Management Product Manager Director of Professional Services Professional Services On-boarding Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Brandt Dainow CEO, ThinkMetrics See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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