ClickZ Today: The Opportunity Cost of a Safe Online Strategy

Today's Columns: » The Opportunity Cost of a Safe Online Strategy  » How to Write a Media Objective, Part 1  » Bad Apology E-mails Have Long Tails, Too  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ Experts Today   Advice and opinions, by and for marketers

Top Jobs SEO Specialist/SEO Senior Manager SparkNET Corporation De Pere, United States Director of Digital Media University of Louisville Louisville, United States Product Manager Marin Software San Francisco, United States Senior Account Executive Confidential (B2B) New York, United States Professional Services On-boarding Specialist Marin Software San Francisco, United States Today's Columns » E-Marketing Strategies The Opportunity Cost of a Safe Online Strategy by Robin Neifield Like a financial portfolio, an online marketing strategy must be diversified and include some risk. » Full story » Printer version » Behavioral Marketing How to Write a Media Objective, Part 1 by Anna Papadopoulos Marketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable. » Full story » Printer version » E-mail Delivery Bad Apology E-mails Have Long Tails, Too by Stefan Pollard When should you send an apology e-mail and what you should, and shouldn't, say. » Full story » Printer version Elsewhere on the ClickZ Network... Haagen-Dazs Re-Ups Social Cause Campaign for Honey Bees, Again After renewing a 2009 effort in November, the ice cream brand pulled together leftover budget for what's become a successful social media initiative to help honey bees. - Dec 30, 2009 2009 Ends, Hard Times Continue for Consumer Electronics Brands As the year winds down, the sellers of smart phones and LCD screens still cower in the bottom of the funnel. - Dec 30, 2009 Choose the Right SEO Project Goals Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. - Dec 29, 2009 ClickZ Yesterday Quantifying the Pass-Along Value of Online Advertising by Hollis Thomases White Papers

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