2 brands in the social media dark age

December 15, 2009 issue Forward this newsletter  |   Subscribe  |   View online

2 brands in the social media dark age By Alona Elkayam Here's why the real challenge in doing social media the right way isn't found in best practices, it's in setting up social media from a resource and ownership perspective, then making sure that strategy honors the brand. 5 ways to craft a meaningful internship By Christin Accomando Properly conceived internships provide value to both employers and candidates. Follow these guidelines to ensure you get the most out of your program. Why are brand marketers still afraid of digital? iMedia's marketer on the street questions why brands continue to ignore digital and opt to put the bulk of their spend into traditional media instead. Leaked photos of Google's Nexus One hit Twitter The Google-branded phone, the Nexus One, will be available in 2010 without an exclusive wireless provider. Shelly Palmer of MediaBytes says the news will likely anger Google Android providers. INDUSTRY NEWS More news HuffPo sells ad space in its Twitter feeds Race for real-time results lets hackers dominate Consumers not opting out of Google BT LATEST BLOG POSTS More posts 5 Tips for Selling-In Digital Services By Daniel Flamberg "Why do they buy?" is the most enduring question in business. And although its frequently studied there is no definitive answer. So we can never get our fill of insights, ideas and tactics. The latest effort, called the... Social Media Marketing - A "Fair And Balanced" Look By Rob Rose So, over the last week, I've been catching up on some reading, and I ran across this article in BusinessWeek called "Beware Social Media Snake Oil".  The article is worth reading - but overall I think it resembles a... LATEST COMMENT wow,awful lot being said here, do not make something simple sound so complex, social / technology/ media...so what its only a challenge because people are trying to battle it... resistance to change... no set standard when it comes to creativity... not in today's... Tim Bottiglieri on: Social media creativity: Winners and losers MOST READ ARTICLES 1. Social media creativity: Winners and losers 2. Why Facebook is a tactic, not a strategy 3. 6 ways to sabotage your PR efforts 4. Is account planning dead? 5. 5 ways brands fail in social media SUMMIT COVERAGE More photos JJ Bannasch, Associate Media Director, Geary Interactive Greg Lantz, Media Supervisor, Geary Interactive See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Driving Interactive Apr 26-27, 2010 Huntington Beach, CA Summit info   Advertisement   LATEST JOBS More jobs Senior Publisher Manager - digital advertising Mogreet Sales Director - Entertainment Industry Focus Search Marketing Analyst Search Marketing Specialist Senior Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Tamara Bousquet Media Director, MEA Digital See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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