6 ways to sabotage your PR efforts

December 11, 2009 issue Forward this newsletter  |   Subscribe  |   View online

6 ways to sabotage your PR efforts By Mark Naples A solid public relations team can boost exposure, but you can't expect it to pull off miracles. Keep your team happy by avoiding these missteps. 5 marketing implications of Google Caffeine By Tim Kilroy Google is ready to roll out Caffeine, its new internal search architecture. Here are the nuances that will influence the visibility of your brand. How Facebook can ruin your brand's friendships By Sang Kim With more than 300 million users, Facebook has earned a place in your marketing strategy. But see why this tactic shouldn't be the only trick up your social media sleeve. Facebook's privacy controls come with a catch The social network revealed that its new privacy controls are turned off by default. Shelly Palmer of MediaBytes recommends that all Facebook users dig into settings to set things straight. INDUSTRY NEWS More news Will Google's real-time search destroy SEO? Crispin, Burger King team up for snarky holiday campaign AT&T struggles to keep pace with wireless use ASPY awards its 2009 winners LATEST BLOG POSTS More posts 5 Ways to Optimize Your Online Sales This Holiday Season By Alex Rampell In a brick and mortar store, only a catastrophe would cause shoppers to abandon their shopping carts in the checkout line. But online, it is par for the course. The majority of online shoppers who take the... Why "Quantity" Still Works for Vertical Lead Generation Sites By Garth Snider A popular criticism of vertical lead generation sites is that end-users have the ability to request information on multiple concepts, thus diluting the attention available for any one concept. This in turn,... LATEST COMMENT There's a lot of work to do when you deal with a brand, when it has been there for years. Congratulations Scott, valuable article. Thanks for sharing your lessons about the way companies do rebranding efforts. Louis Louna on: Rebooting the legacy brand: Do's and don'ts (page 3 of 3) MOST READ ARTICLES 1. A scientific method to tame social media madness 2. Upcoming Facebook changes: 7 things brands need to know 3. Is account planning dead? 4. 4 ways to maximize the value of video 5. Augmented reality: What marketers need to know SUMMIT COVERAGE More photos Katelyn Nugent, Emerging Media Specialist, Mullen Boston Laurel Boyd, Associate Media Director, Mullen Boston See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Driving Interactive Apr 26-27, 2010 Huntington Beach, CA Summit info   Advertisement   LATEST JOBS More jobs Senior Account Executive Country Sales Manager Account Sales Executive Director of Analytics Digital Media Planner Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michael Katz President, interCLICK See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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