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Thursday, December 3, 2009

ClickZ Today: Digital Campaigns That Set the Bar High for 2010

Today's Columns: » Digital Campaigns That Set the Bar High for 2010  » Google Cracking Down on Business Listing Spam  » Top Nine Takeaways from 2009  » Seven Questions for Co-Registration Service Providers 
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Variety Los Angeles, United States

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Today's Columns

» Media Buying
ClickZ Expert - Tessa Wegert Digital Campaigns That Set the Bar High for 2010 by Tessa Wegert
A look at the best ads and sites on the Web this year, for digital media strategists looking to push the creative envelope.
» Full story » Printer version

» Local and Mobile Search
ClickZ Expert - Mary Bowling Google Cracking Down on Business Listing Spam by Mary Bowling
The future of Google Maps includes the new Business Listing Quality Guidelines, which will start regulating local listers' spam.
» Full story » Printer version

» Integrated Marketing
ClickZ Expert - Adam Cahill Top Nine Takeaways from 2009 by Adam Cahill
A list of key lessons and themes learned about the online ad world in 2009.
» Full story » Printer version

» E-Mail Marketing Optimization
ClickZ Expert - Derek Harding Seven Questions for Co-Registration Service Providers by Derek Harding
Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business against unscrupulous vendors.
» Full story » Printer version


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Elsewhere on the ClickZ Network...

Could NBC Sale to Comcast Spell Trouble for Hulu?
Comcast's 'TV Everywhere' experiment may be incompatible with NBC's involvement with the premium video site. - Dec 3, 2009

E-mail Deliverability Suffered on Cyber Monday
Almost one-quarter of e-mail messages sent on Cyber Monday didn't reach the inbox, according to Pivotal Veracity. - Dec 3, 2009

Consortium to Measure Online Ads' Impact on Offline Sales
IRI, Dynamic Logic and other firms will tie online campaigns to brick-and-mortar purchase data. - Dec 3, 2009

It's Synergy Time at Razorfish and Digitas
Job losses are possible as Vivaki begins sharing talent, real estate, and technology between big digital agencies. - Dec 2, 2009


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ClickZ Yesterday

Creative vs. Media: Looking Beyond Two Roles by Anna Papadopoulos
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Google is Not a Strategy by Robin Neifield
Your Subscribers Are Talking. Are You Listening? by Stefan Pollard


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