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Tuesday, December 15, 2009

ClickZ Today: Most Trite Online Media Strategies in 2009

Today's Columns: » Most Trite Online Media Strategies in 2009  » Digital's Trailblazer: Music 
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Today's Columns

» Media Planning
ClickZ Expert - Hollis Thomases Most Trite Online Media Strategies in 2009 by Hollis Thomases
The top 20 uninspiring online media planning strategies of the year and how to do better next year.
» Full story » Printer version

» Digital Video Advertising
ClickZ Expert - Christine Beardsell Digital's Trailblazer: Music by Christine Beardsell
An interview with TopSpin CEO Ian Rogers on using viral, target, and direct marketing tactics to help artists increase direct-to-fan demand.
» Full story » Printer version


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Elsewhere on the ClickZ Network...

WPP to Leverage Kantar Data for Media Planning
Panels with online and offline data continue to be the rage among big agencies. - Dec 15, 2009

New York Media Partners with Clickable for Local Web Ad Sales
Print and Web publisher offers search ads and lead gen services to local advertisers. - Dec 15, 2009

Last-Minute Gifts for Online Marketers
Make your marketing priority wish list for SEO Santa, and check it twice. These three "gifts" could make all search marketers happy this holiday season. - Dec 15, 2009

Measuring SEO Results
Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts. - Dec 15, 2009


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ClickZ Yesterday

What Demand-Side Platforms Can Mean for a Media Plan by Mike Baker
Testing: Lost Revenue That Is Priceless by Jeanne Jennings
Social Media Checklist for Small and Medium Size Businesses by Heidi Cohen


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