ClickZ Today: Understanding Black Friday

Today's Columns: » Understanding Black Friday  » Inching Toward a Global Brand Content Economy  » Improving the Performance of Display Advertising  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ Experts Today Advice and opinions, by and for marketers

Top Jobs Sr. Graphic Designer - Online/Digital Trident Marketing Southern Pines, United States Paid Search Manager Trident Marketing Southern Pines, United States Associate Director, Client Strategy & Development Resolution Media Los Angeles, United States Copywriter for Advertising Agency Moxie Interactive Atlanta, United States Director of eStrategy Carnegie Hall New York, United States Today's Columns » Analyzing Customer Data Understanding Black Friday by Jason Burby A Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why. » Full story » Printer version » Digital Video Advertising Inching Toward a Global Brand Content Economy by Christine Beardsell Online video is going global. Here are some steps to take and companies that can help you shape your brand strategy. » Full story » Printer version » Media Planning Improving the Performance of Display Advertising by Hollis Thomases Three ad technologies are promoting performance messaging. They won't be alone. » Full story » Printer version How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar cover: - The most important factors in selecting an analytics solution - The importance of flexible reporting with analytics - How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Elsewhere on the ClickZ Network... Like Pharma, Food Marketers Walk Search Ad Tightrope As part of its swine flu-related search advertising campaign, Florida Department of Citrus inadvertently advertised orange juice as a flu cure. - Dec 1, 2009 Execs & Accounts: Tremor, PointRoll, WeatherBug, Mpire Tremor Grabs Yahoo Media Exec; PointRoll names Gatto SVP of sales; hires at WeatherBug, Mpire, and others. - Dec 1, 2009 ClickZ Yesterday New Developments in Information Retrieval on the Web by Sean Golliher Leveraging Snippets and AutoPreview to Lift Response by Jeanne Jennings Mobile Marketing's Quagmire by Jeremy Lockhorn Optimizing Your E-Commerce Site: Three Levers for Success by Heidi Cohen Turnaround Measures for E-Mail Marketers by Derek Harding White Papers

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