Monday - December 7, 2009
» Emerging Marketing Tools
Non-Profits Need to Get Clued In to Social Media by Sean Carton
Tips for non-profits on how to use social media to their advantage and why they need to start.
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» E-Mail Marketing
Web 3.0 Is Finally Here by Jeanniey Mullen
A look at where to focus change in your e-mail strategies for 2010.
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» Search Results
Specializing Search for the Holiday Season by Julie Batten
As organic search rankings heat up in time for the holidays, make sure your online presence is known.
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» What's The Buzz?
Here Come the Social Media Carpetbaggers by Rebecca Lieb
Tip: Met a social media "expert" lately? It's not hard to test credentials -- here are some pointers.
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Tuesday - December 8, 2009
» Digital Marketing Trends
The Loyalty Imperative: The Razor Blade has Gone Dull by Gary Stein
Consumer intimacy is the best way to solve your advertising problems. Create loyalty by engaging with consumers on a personal level.
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» Media Planning
Hypertargeting Registered Users by Harry Gold
The universe of hypertargeting opportunities is bigger than ever and promises to continue to grow.
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» Analyzing Customer Data
Simplicity and Elegance are the Watchwords by Neil Mason
Don't forget that when it comes to marketing analysis, the most powerful messages are often the simplest.
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Wednesday - December 9, 2009
» Behavioral Marketing
Catching Prospects Off the Back Wall by Brian Massey
Retargeting offers a way to use display ads as a complement to search advertising and to have another chance at recent visitors to your site.
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» B2B E-Mail Marketing
Digital Ad Revenue Takes the Form of Content by Stephanie Miller
A look at transitioning to the "new math" of our time and how e-mail newsletters can help.
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» Social Media Marketing
Interactive Application vs. Social Campaign by Dave Evans
What makes an application "social," and why you should care.
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» Search Engine Marketing
SEM Holiday Wish List 2009 by Erik Dafforn
What one search marketer would like to see from Google, Bing, and Yahoo in the coming year.
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Thursday - December 10, 2009
» Media Buying
Advertisers Getting Pushy With New Pushdown Units by Tessa Wegert
A look at what advertisers are doing with the Online Publishers Association's new ad units.
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» E-Mail Marketing Optimization
Quick Fixes for Your Holiday E-Mail Program by Ed Henrich
Polish up your e-mail marketing campaigns in time for the holiday season.
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» Mobile Marketing
Will 2010 Be the Real Year of Mobile? by Jason Steinberg
Why is mobile still lagging behind predictions when there are millions of users permanently attached to their phones?
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» Online Marketing Connections
Establishing an Online Marketing Priority List by Aaron Kahlow
With so many opportunities, it's easy to feel like you've got ADD. Here are six tips for prioritizing your efforts in 2010.
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Friday - December 11, 2009
» What's The Buzz?
Social and Search Marketing: It's Complicated by Anna Maria Virzi
As you prepare for 2010, there's one thing you can count on: your job is not going to get easier.
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» Paid Search Strategies
Top 10 Campaign Optimization Checklist by Kevin Lee
Here is a checklist of best practices that all search marketers should go through to make sure they aren't wasting money or missing an opportunity.
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» ROI Marketing
2009: A Year in Review by Jack Aaronson
A look back at this year's most important best practices to increase ROI.
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