5 new things marketers should know about analytics

February 10, 2010 issue Forward this newsletter  |   Subscribe  |   View online

5 new things marketers should know about analytics By Nicole Rawski Web analytics continues to evolve with the digital space, and if you're not paying attention, you're falling behind. These points will bring you up to speed. 5 ways to ruin your chances of mobile success By Simon Vella Mobile marketing is becoming more commonplace, but there are still ways to hurt your brand when working with this channel. See how some simple decisions can help you avoid these pitfalls. The real definition of "social" email By Ben Ardito Telling email subscribers to become a fan of your brand on Facebook does not make your message "social." Here's what it takes to really integrate these two powerful channels. INDUSTRY NEWS More news Gmail deals social blow to Facebook Peer power of social media on the decline LATEST BLOG POSTS More posts Doing the Math on CPMs By Mark Papia There's been lots of talk about CPMs lately, some of it well-informed, some of it a bit naive. Most of this chatter concerns two good research reports, which I'll comment on here. But first, it's important... 6 Digital Strategy Considerations By Daniel Flamberg The Society of Digital Agencies (SODA) put out a 2010 "Digital Marketing Outlook" report that is full of stimulating and provocative ideas from practical people working in the advertising and marketing business who... LATEST COMMENT Great article! You're preaching to the choir here, so just a few notes on some additional tools: 1. Bitly now has a free Pro feature and an enterprise-level paid version. I'm using the free Pro version and I just love it! You get three things with it: Ed Borasky on: Social media: Listen less and sell more (page 3 of 3) MOST READ ARTICLES 1. 4 brilliant augmented reality campaigns 2. The rising stars of mobile marketing 3. Social media: Listen less and sell more 4. Emerging platforms you should bookmark (or forget about) in 2010 5. Social media tools that marketers shouldn't miss SUMMIT COVERAGE More photos Paul Rostkowski, VP, Sales, Lucidmedia Alan Schlanger, Account executive, Undertone Networks Paul Audino, VP of Sales, Undertone Networks Miles Dennison, SVP, Sales, DoubleVerify See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Agency Summit May 16-19, 2010 Austin, TX Summit info   Advertisement   LATEST JOBS More jobs Digital Media Strategist Sales Manager - East Coast or Midwest Account Executive - Chicago Digital Media Strategist Director, Agency Partnerships: NY-based Well-funded technology startup! Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Keri Albers Sales Manager - West Coast, Gawker Media See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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