Google Plays the Reluctant Advertiser, Even After Super Bowl

Today's Columns: » Even After Super Bowl, Google Plays the Reluctant Advertiser  » Yahoo Craves Fast Food. Ad Dollars, That Is  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ News   Breaking news, information, and analysis

Top Jobs Sr. Account Executive Internet Broadcasting New York, United States Online Marketing Manager Modern Postcard Carlsbad, United States Marketing Manager Variety Los Angeles, United States Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Today's Columns » ClickZ News Even After Super Bowl, Google Plays the Reluctant Advertiser by Douglas Quenqua CEO Eric Schmidt shrugged it off, but Google's big game ad shows just how much the company has embraced traditional marketing methods.   » ClickZ News Yahoo Craves Fast Food. Ad Dollars, That Is by Kate Kaye Sponsors events to attract money from "local-national" advertisers such as quick-serve restaurants.   The Best and Worst of Paid Search in 2009 Why Most Ads Fail the Test This independent reports covers: - Why over 50% of ads reviewed failed - Industry-specific SEM recommendations - How to think outside the click Download Now Elsewhere on the ClickZ Network... Seven Signs of the Desktop Web Apocalypse Has Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop. - Feb 9, 2010 Social Commerce 101: Leverage Word of Mouth to Boost Sales Three best practices that marketers can implement right away to build a social commerce program. - Feb 9, 2010 Media Planning for eCPA and Other Performance Metrics How to calculate effective CPA and help your media plan. - Feb 9, 2010 The Three Most Important SEO Factors Here are three tips on how to use your key phrase in your title, use your target key phrase in your body copy, and cross link your pages using the target key phrases. - Feb 9, 2010 Universal Search Optimization 101 Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. - Feb 8, 2010 White Papers

Send Feedback | Technical questions or bug reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy To unsubscribe, sign up for other newsletters or to change your e-mail address: Update Your Profile Incisive Media Plc. 120 Broadway, 6th Floor, New York, NY 10271 Incisive Interactive Marketing LLC. 2009 All rights reserved. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which may vary.