Social media as mindset, not marketing channel

THIS ISSUE: Articles | Photos Event Coverage Day Two Las Vegas, Nevada | February 7 - 10, 2010 Forward this newsletter | Subscribe | View online

Branding 2010: New Rules or No Rules?   ARTICLES More articles Social media as mindset, not marketing channel Social media is most effective when combined with brand objectives and consumer conversations. See how Sprite and 360i were able to reach a key demographic by doing just that. How to break into the new era of advertising Consumers are tired of a one-sided relationship that exists solely to sell them more products. Doug Levy of imc2 explains why consumer trust and strong relationships will shape the future of marketing. BLOG POSTS Converseon Brand Marketer Social Media Survey from 2010 iMedia Brand Summit Every iMedia Brand Summit I attend I use the 'One Minute Meet Up' speed-networking sessions as an excuse to run a social media poll with a series of influential brand marketers… Red Robin listens. Do you? Listening technologies are all the rage for marketing on the web, and a multitude of companies have chimed in with new means of keeping in touch with customer conversations on the web… GALLERY More photos     Blake Buckingham, Business Development, Resonate Emily Del Greco, Senior Account Representative, Google Heather Wetzler, VP of Sales, deviantART Ray Costa, President, MyDailyMoment.com   Advertisement     Mark your calendar   All events » Breakthrough Summit March 21 - 24, 2010 Coconut Point, Florida Summit info Request invitation ad:tech SF April 19 - 21, 2010 San Francisco, CA Summit info Register Agency Summit May 16 - 19, 2010 Austin, Texas Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Joseph Jaffe President and Chief Interruptor, Powered, Inc. See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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