SearchDay: Universal Search Optimization 101

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Top Jobs Sr. Account Executive Internet Broadcasting New York, United States Online Marketing Manager Modern Postcard Carlsbad, United States Marketing Manager Variety Los Angeles, United States Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Today's Top Story: Ron Jones Universal Search Optimization 101  SEM BASICS Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. » Full story » Print version Search Engine Watch Experts Columns Marc Poirier Managing Client PPC Campaigns on the Go  SEM AGENCY ISSUES Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly. » Full story » Print version Jason Tabeling Review your PPC Keywords  SEARCH ADVERTISING Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. » Full story » Print version Online Campaign Management: The game has changed. Take control of your online marketing with Aprimo Marketing Studio™. This integrated on-demand marketing solution lets you develop, implement, and manage every aspect of your online marketing activities - from email to social media to offline-online integration - faster than ever before. Click here to find out more and get a FREE demo today. News from the Search Engine Watch Blog Facebook Changes: Navigation, Photo Uploads and Bing Posted by Nathania Johnson   Feb 8, 2010 Get ready for the "Bring Back the Old Facebook" groups. There's a flurry of changes going on at Facebook and they should be quite noticeable to even the most casual observer. First of all, Facebook has changed their navigation. Again. Yes, it's like changing ... » Continue reading 178 million Americans watched 33 billion videos in December Posted by Greg Jarboe   Feb 8, 2010 Nearly 178 million U.S. Internet users watched 33.2 billion online videos during December 2009, according to the latest data from comScore Vedio Metrix. Image by SESConferenceSeries via FlickrThis means Americans watched an average of 187 videos per viewer during the month. Here are some ... » Continue reading Google Maps Makes Nearby Places Recommendations Posted by Nathania Johnson   Feb 8, 2010 Suggestions run the gamut from competitors to simply next-door establishments. If you're browsing Google Maps and click through to Place Pages, you might notice a new feature. "Nearby places you may like" is a recommendation feature designed to help users explore cities and ... » Continue reading YouTube was born five years ago and now it's the fifth largest website in the world Posted by Greg Jarboe   Feb 8, 2010 Five years ago in February 2005, according to legend, the idea of YouTube was born after Chad Hurley and Steve Chen experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco. Image by SESConferenceSeries via ... » Continue reading Dockers free pants Super Bowl ad tops Hot Searches on Google Trends Posted by Greg Jarboe   Feb 8, 2010 If you look at Hot Searches in Google Trends for Feb. 7, 2010, "dockers free pants" ranks #1, "dockers.com/freepants" ranks #2, "dockers super bowl ad" ranks #10, and "www.dockers.com/freepants" ranks #14. Image by Getty Images via DaylifeSo, who do you think won Super ... » Continue reading Google Superbowl ad: Parisian Love Posted by Greg Jarboe   Feb 8, 2010 The Google Superbowl ad ran in the third quarter of the big game. As CEO Eric Schmidt said in a tweet yesterday, "Hell has indeed frozen over." First, check out ... for yourself. It's called, "Parisian Love." An American finds ... » Continue reading Superbowl of Search Results: Who Scored Big? Posted by Nathania Johnson   Feb 8, 2010 Tell us which search results you prefer for professional football's biggest day. The other day we checked out what search engines did the best job of relaying timely information on Oscar nominations. Now, we're taking a look at how the search engines are ... » Continue reading An Extremely Brief History of Superbowl Commercials vs. Random Football Facts! Posted by Greg Jarboe   Feb 8, 2010 In abount an hour, you'll get a chance to vote for your favorite Super Bowl 2010 commercials at YouTube's AdBlitz Channel. But you can vote for the best pre-game YouTube videos now. Image by SESConferenceSeries via FlickrNow, most marketers are focused on ... » Continue reading Search Engine Watch Forum Discussions Superbowl Ads - Thumbs Up or Down?  Feb 8, 2010 I need a place to gripe. I hated the Superbowl ads. Almost all of them. On Twitter, Vizio and Green Police (audi) got Twitter Trends. I reckon there will be upticks in searches for those words. ...And Vizio was only cool because they got that fine fine FINE woman Beyonce to open ... » Join the discussion PR value time frame for new sites  Feb 4, 2010 My site is only about 4 weeks online, with a several strong backlinks. How many month's now does it take for G to attribute a PR value to a new site? » Join the discussion Link building too fast?  Feb 3, 2010 I have a website that has been around for over 12 months, but I have not done any link building. I have developed a strategy that could easily add 100 links in the next few weeks, and I could triple that number by the end of the year. Keep in ... » Join the discussion Measuring Keyword Effectiveness for each ad  Jan 31, 2010 Assume I'm running an ad group and testing two ads: Ad 1: Buy Green Shoes. Ad 2: Buy Blue Shoes. I'm rotating each one 50% of the time. In this ad group I have two keywords [blue shoes] and [green shoes]. I can easily see my CTR of each ... » Join the discussion White Papers

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