The secrets of real-time search success

February 9, 2010 issue Forward this newsletter  |   Subscribe  |   View online

The secrets of real-time search success By Rick Egan Google now includes up-to-the-minute social media content near the top of its search results. Here's how you can take advantage of this new development and increase your visibility. Keep the FTC away from your sponsored tweets By Ted Murphy Don't let fears about fines prevent your brand from working with blogs and Twitter. Get some clarity on the newest guidelines here, which will keep you from falling prey to costly pitfalls. How online maps will change advertising By Eric Picard The latest Google and Bing online mapping functionalities have huge implications for advertising going forward. Get acquainted with the opportunities. INDUSTRY NEWS More news Facebook reclaims display control from Microsoft Intel looks to Twitter for Super Bowl validation LATEST BLOG POSTS More posts The Guacamole Report: The Chips and Dips of Superbowl XLIV By Adam Kleinberg My wife's 15 year old cousin had joined the "Keep your hands off my mama, keep your hands off my Doritos" Facebook group by 9pm Sunday night. Apparently, that was a... The Only Online Metric You Need To Focus On By Jay Friedman A couple industry colleagues of mine have mentioned WIMI to me, the Wharton Interactive Media Initiative. WIMI's boiled-down (self-stated) goal is to better understand the effects of interactive media and to help monetize... LATEST COMMENT Agree with your predictions for 2010, in particular the rise of augmented reality for the mobile device and the increased usage of social networking via the mobile device. Although, I think you did miss highlighting Google's Nexus One launch and the impending clash of the... Zoe Sands on: The rising stars of mobile marketing MOST READ ARTICLES 1. 4 brilliant augmented reality campaigns 2. Emerging platforms you should bookmark (or forget about) in 2010 3. The rising stars of mobile marketing 4. How to avoid getting sued over social media 5. Social media: Listen less and sell more SUMMIT COVERAGE More photos Cathy Caplener, VP, Client Accounts and PR, Oggifinogi Dru Montgomery, Vice President, Sales, Oggifinogi, Inc. Katharine Panessidi, Senior Content Manager, iMedia Communications, Inc. See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Agency Summit May 16-19, 2010 Austin, TX Summit info   Advertisement   LATEST JOBS More jobs Digital Media Strategist Director, Agency Partnerships: NY-based Well-funded technology startup! Manager, Delivery Management Director, Digital Strategy VP of Marketing Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Keri Albers Sales Manager - West Coast, Gawker Media See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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