ClickZ Features: 'Hopenhagen' Climate Ad Campaign Almost Flopped

Today's Features: » 'Hopenhagen': The Climate Change Ad Campaign That Almost Wasn't  » AOL to Think Locally After Spin-Off  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ Features People, Products, Campaigns, Controversy: Inside, In Depth

Top Jobs Web Analytics Consultant Humana Louisville, United States INTERACTIVE MEDIA BUYER /E-MAIL SPECIALIST AIG San Diego, United States Marketing Intern Variety Los Angeles, United States Online Marketing Manager for ReStockIt.com- SFBJ Business of the Year ReStockIt.com Hollywood, United States Webmaster / Project Manager Quiznos Denver, United States Today's Features » ClickZ News 'Hopenhagen': The Climate Change Ad Campaign That Almost Wasn't by Zachary Rodgers How hard is it to work together on climate issues? Just ask Ogilvy.   » ClickZ News AOL to Think Locally After Spin-Off by Christopher Heine On eve of split with Time Warmer, CEO Armstrong details how AOL will contend with the likes of CitySearch, Yelp, and Google.   Elsewhere on the ClickZ Network... Embedded Video in E-mail Slows to a Trickle as Brands Back Away Evidence suggests e-mail marketers have all but abandoned the once-hyped practice. - Dec 13, 2009 Few Google Users Are Opting Out of Behavioral Targeting Google says its data suggest Web site visitors are more likely to edit their targeting profile than to opt out of all ad targeting. - Dec 14, 2009 Sony Taps YouTube Phenom to Remix TV Ads Hires "Auto-Tune the News" parodists to revitalize familiar commercials. - Dec 11, 2009 Newspapers Beat Out Web in Coupon Market, For Now Internet accounted for only 6 percent of coupons clipped in the last year, though the total value of those coupons was much higher. - Dec 11, 2009 Salon.com Uses Top Chef 'Virtual Party' to Promote Food Section For season finale, BravoTV.com offers engagement through aggregated tweets, Facebook Connect and mobile chat. - Dec 10, 2009 Social Media Checklist for Small and Medium Size Businesses Nine ways that SMBs can develop a viable social media marketing strategy. - Dec 14, 2009 Testing: Lost Revenue That Is Priceless Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program. - Dec 14, 2009 What Demand-Side Platforms Can Mean for a Media Plan A look at an approach that's designed to remove inefficiencies from the traditional display ad media buying model. - Dec 14, 2009 White Papers

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