Few Google Users Opt Out of BT ; Embedded Video in E-mail Flops

Today's Columns: » Embedded Video in E-mail Slows to a Trickle as Brands Back Away  » Few Google Users Are Opting Out of Behavioral Targeting  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ News Breaking news, information, and analysis

Top Jobs Web Analytics Consultant Humana Louisville, United States INTERACTIVE MEDIA BUYER /E-MAIL SPECIALIST AIG San Diego, United States Marketing Intern Variety Los Angeles, United States Online Marketing Manager for ReStockIt.com- SFBJ Business of the Year ReStockIt.com Hollywood, United States Webmaster / Project Manager Quiznos Denver, United States Today's Columns » ClickZ News Embedded Video in E-mail Slows to a Trickle as Brands Back Away by Christopher Heine Evidence suggests e-mail marketers have all but abandoned the once-hyped practice.   » ClickZ News Few Google Users Are Opting Out of Behavioral Targeting by Zachary Rodgers Google says its data suggest Web site visitors are more likely to edit their targeting profile than to opt out of all ad targeting.   Are You Managing Keywords to CTR Alone? 5 Tips to Make You More Effective with Your Ad Dollars This complimentary guide and webinar cover: - How to manage large keyword lists - How to make profitable decisions using deep-funnel metrics - How to close the revenue gap with micro-conversions Download Now Elsewhere on the ClickZ Network... Social Media Checklist for Small and Medium Size Businesses Nine ways that SMBs can develop a viable social media marketing strategy. - Dec 14, 2009 Testing: Lost Revenue That Is Priceless Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program. - Dec 14, 2009 What Demand-Side Platforms Can Mean for a Media Plan A look at an approach that's designed to remove inefficiencies from the traditional display ad media buying model. - Dec 14, 2009 Top 10 U.K. Search Terms by Category, November 2009 The top 10 search terms by search volume and category, from Hitwise. - Dec 11, 2009 Focusing Your Message from National to Local, Part 1 How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. - Dec 11, 2009 The Demise of SEO Won't Be Caused by Personalization Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience. - Dec 11, 2009 White Papers

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