Monday - January 25, 2010
» Actionable Analysis
13 Tactics to Make Social Media Work Harder by Heidi Cohen
Learn how to leverage social media effectively to drive real results with these actionable tactics.
» Full story » Print version
» E-mail Marketing
Quick Tips for Successful E-mail Newsletters by Jeanne Jennings
Six best practices to incorporate into your e-mail newsletter strategy.
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» Conference Call
Big Brands and Their Biggest Plans Yet by Aaron Kahlow
Get a preview of things to come at Online Marketing Summit at SES London, including the "social media hangover" and getting back to the basics.
» Full story » Print version
Tuesday - January 26, 2010
» Media Planning
Why Your Site Didn't Make My Media Plan by Hollis Thomases
A look at the reasons online publishers and ad networks get rejected by media planners.
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» SEM
Real-Time Search and Your Business by Sage Lewis
You can't just use a word in a tweet and assume it will get included in the real-time search results. You have to have a decent following on Twitter and be monitoring trending topics all the time.
» Full story » Print version
» Digital Marketing Trends
Five Application Marketing Trends by Rob Weber
Online marketers should take note of these developments in app marketing.
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The Rules of Email Relevance Have Changed
Companies have raised consumer expectations for relevancy
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Download this report now to learn the Five New Tools
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New Forrester Report: The ROI of Email Relevance, 2009 |
Wednesday - January 27, 2010
» Social Media Marketing
Geo-Location Services Get Social by Dave Evans
If you own a retail store, restaurant, or any other business where people congregate, think about how you might apply the newest geo-location applications to your social media marketing program.
» Full story » Print version
» Behavioral Marketing
Behavioral Targeting and A/B Testing by Andrea Fishman
What's appropriate for your business?
» Full story » Print version
» E-mail Delivery
How to Improve Your Process for Acquiring E-mail Subscribers by Stefan Pollard
A checklist for auditing your e-mail subscriber acquisition practices.
» Full story » Print version
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Thursday - January 28, 2010
» Media Buying
Reach Your Customers While Social Media Peaks by Tessa Wegert
How to use Twitter, Facebook, and forums to better serve your customers.
» Full story » Print version
» E-mail Marketing Best Practices
Big-Time Predictions From E-mail Marketing Heavyweights by Simms Jenkins
Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side.
» Full story » Print version
Friday - January 29, 2010
» What's The Buzz?
The Little Blue Icon by Mike Grehan
While some marketers dwell on the iPad's inability to handle Flash, they are missing the bigger picture.
» Full story » Print version
» E-Marketing Strategies
Dear Client... by Robin Neifield
Ten recommendations to get the best from your digital agency partner.
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» Paid Search Strategies
Five Quality Score Myths Busted by Andrew Goodman
You know that Quality Score is important. But here's a look at exactly what it is and what it can or cannot do.
» Full story » Print version
» ROI Marketing
A Must-Have Reading List for Conversion Optimization by Bryan Eisenberg
Here is a list of 57 books that should be on your radar for optimizing conversion rates.
» Full story » Print version
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