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Friday, January 29, 2010

Behavioral Ad Icon War

Today's Columns: » Icon War? Two Behavioral Ad Notice Icons Could Confuse  » Highest CPL Rates in Entertainment and Health Verticals   » Mobile Ads Provide (Limited) Boost to Small Game Developer  » Overseas Weakness Hurts Microsoft's Ad Business  » Apple's iPad Raises Stakes on Rich Advertising and Branded Apps 
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Today's Columns

» ClickZ News
Icon War? Two Behavioral Ad Notice Icons Could Confuse by Kate Kaye
An ad industry coalition that just released a behavioral ad notice icon isn't exactly pleased with TRUSTe, which revealed its own just a day before.
 

» ClickZ News
Highest CPL Rates in Entertainment and Health Verticals by Anna Maria Virzi
A firm that promotes cost-per-lead advertising finds that advertisers are tapping online lead generation to build social connections.
 

» ClickZ News
Mobile Ads Provide (Limited) Boost to Small Game Developer by Lisa Lacy
Strategy is better suited to developers with bigger budgets and pricier apps, exec says.
 

» ClickZ News
Overseas Weakness Hurts Microsoft's Ad Business by Fred Aun
Company had a record quarter, no thanks to display and search sales.
 

» ClickZ News
Apple's iPad Raises Stakes on Rich Advertising and Branded Apps by Christopher Heine
But publishers and advertisers should temper their excitement, one industry player says.
 




Elsewhere on the ClickZ Network...

The Little Blue Icon
While some marketers dwell on the iPad's inability to handle Flash, they are missing the bigger picture. - Jan 29, 2010

Dear Client...
Ten recommendations to get the best from your digital agency partner. - Jan 29, 2010

Five Quality Score Myths Busted
You know that Quality Score is important. But here's a look at exactly what it is and what it can or cannot do. - Jan 29, 2010

A Must-Have Reading List for Conversion Optimization
Here is a list of 57 books that should be on your radar for optimizing conversion rates. - Jan 29, 2010

Link Building With a Small Budget
Six simple do-it-yourself link marketing strategies. - Jan 28, 2010



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