Why top brands struggle with mobile

January 28, 2010 issue Forward this newsletter  |   Subscribe  |   View online

Why top brands struggle with mobile By Andy Bovingdon Even with increased emphasis on mobile, many companies are still sputtering. Find out how you can avoid the same fate. Where Twitter drops the marketing ball By Bryce Marshall Though there are similarities, Twitter and SMS marketing have very different capabilities. Break through the confusion and see if the microblogging service is shortchanging your mobile plan. 3 qualities that all digital talent must have By Greg Bardsley We asked some top digital agencies to tell us what characteristics they look for when hiring new team members. Watch to find out what ranks at the top. Apple's iPad puts Amazon in the crosshairs McGraw-Hill announced that 95 percent of its content would be available on Apple's new tablet device. Shelly Palmer of MediaBytes says Apple is clearly going after Amazon with this move. INDUSTRY NEWS More news Japanese conglomerate purchases 360i Twitter gives local marketers a boost Advertisers add "i" logo to teach about privacy LATEST BLOG POSTS More posts Assigning a dollar value to Facebook fans By Lori Luechtefeld Brands with established and active social media presences often like to tout how many fans they've accrued on Facebook. But what are those fans actually worth when it comes down to dollars and cents? We'll soon be closer to... Does "iPad" translate to "iHave to have one"? By Jeff Hasen With the iPad announcement mercifully behind us, we've moved past the iThink speculation. On to the "iHave to have one" stage? For weeks, the Apple hype machine hummed like only it can. By far the biggest... LATEST COMMENT Many thanks from everyone at We Are Plus and Kidrobot for taking an interest in this project. Sincerely -- Roger D. DWA for We Are Plus www.WeArePlus.com Roger Darnell on: Case study: Successful engagement with emerging technology MOST READ ARTICLES 1. Social media tools that marketers shouldn't miss 2. 6 online campaigns that had to be pulled 3. 6 marketing opportunities on Foursquare 4. 6 elements shared by social media winners 5. A marketer's guide to overcoming banner blindness SUMMIT COVERAGE More photos Jeffrey Greenhouse, President, Singularity Eugene Lee, Vice President, Insights and Analytics, Communications Media, Inc. See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Driving Interactive Apr 26-27, 2010 Huntington Beach, CA Summit info   Advertisement   LATEST JOBS More jobs Manager, Strategy & Analysis Director of Sales Associate Media Director, Digital Advertising Sales Director - Midwest Senior Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Abe Mezrich Corporate communications manager, Didit See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

The email address for your subscription is byonews@gmail.com. To update your information please visit your Newsletter subscription preferences. If you no longer wish to receive our newsletter, follow this link and unsubscribe. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 24682 Del Prado Avenue, #300, Dana Point, CA 92629. To advertise with iMediaConnection.com contact Kurt Indvik.