How iPad Ups the Stakes in Rich Ads; Digital Looms in U.K. Politics

Today's Columns: » Apple's iPad Raises Stakes on Rich Advertising and Branded Apps  » New Ad Industry Group Icon Could Symbolize Non-Behavioral Targeting, Too  »  U.K. Conservatives Embrace Digital to Revamp Image   » Twitter Hits 75 Million Users, Most of Them Inactive  » Indie Fashion Retailer Tries Out Transactional Ads  » Atmosphere Proximity Lands Hertz Rent2Buy Account  View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ News   Breaking news, information, and analysis

Top Jobs Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Account Executive Outside Sales myYearbook.com New York, United States Associate Account Manager Efficient Frontier Sunnyvale, United States SEO Manager Travelocity New York, United States Today's Columns » ClickZ News Apple's iPad Raises Stakes on Rich Advertising and Branded Apps by Christopher Heine But publishers and advertisers temper their excitement, one industry player says.   » ClickZ News New Ad Industry Group Icon Could Symbolize Non-Behavioral Targeting, Too by Kate Kaye A new behavioral ad symbol and technology powering it represents another component of the trade coalition's grand scheme to pacify government regulators and lawmakers.   » ClickZ News Politics & Advocacy U.K. Conservatives Embrace Digital to Revamp Image by Jack Marshall The Conservative Party in the U.K. hopes its dedicated in-house digital team and agency partners help update its image and woo voters in the digital sphere.   » ClickZ News Twitter Hits 75 Million Users, Most of Them Inactive by Douglas Quenqua Study finds high rates of abandonment are countered by tremendous engagement from long-term users.   » ClickZ News Indie Fashion Retailer Tries Out Transactional Ads by Lisa Lacy Campaign features transactional banner units on Racked.com.   » ClickZ News Atmosphere Proximity Lands Hertz Rent2Buy Account by Fred Aun Creative agency will leverage social media. Media will be handled by OMD and Resolution Media.   Elsewhere on the ClickZ Network... Reach Your Customers While Social Media Peaks How to use Twitter, Facebook, and forums to better serve your customers. - Jan 28, 2010 Big-Time Predictions From E-mail Marketing Heavyweights Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side. - Jan 28, 2010 Search Engine Success: Getting Video SEO Right With search engines now including video content in blended search results, video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visitation. - Jan 27, 2010 White Papers

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