4 ways social media can save you time and money

January 29, 2010 issue Forward this newsletter  |   Subscribe  |   View online

4 ways social media can save you time and money By Larry Weintraub Take a look at how social media can be more impactful than your current strategies for marketing, PR, market research, and customer service. 3 metrics for evaluating site performance By Jason Prescott Knowing which metrics to focus on can help you make simple changes to your site that can have a big impact on conversions. Get started with these tips. 3 CMO mistakes that will ruin your brand By Kevin Lee In this episode of Marketing Obsessions with Kevin Lee, Jeff Hayzlett, CMO of Kodak, talks about common CMO mistakes that can lead to a branding downfall. Apple's iPad comes packed with problems A day after its unveiling, the iPad is receiving mixed reviews. Shelly Palmer of MediaBytes discusses why Apple's new device might be more hype than hope. INDUSTRY NEWS More news Social media ads don't bother consumers Google unveils Social Search Bing strengthens local business knowledge LATEST BLOG POSTS More posts iPad: The Greatest Gift You'll Ever Give a Client By Michael Leis Let me start by saying that I really don't plan on getting an iPad for home. We own every other class of Apple product and it doesn't do enough anything to justify the cost. Having said that, as a digital agency and brand... The children of cyberspace will not believe in Santa By Emil Jimenez This holiday season store sales were flat compared to last year while, according to Comscore, online sales grew 4% to a total of $29.1 Billion U.S. dollars. December 15th was the highest online spending day ever recorded with... LATEST COMMENT Thanks for the comment Kip, you are right, the usage trends between PC at home or work and the mobile device are still very different. We see many more people dipping into specific sites on mobile - news, sports, travel and entertainment are all big. We also see main usage... Andy Bovingdon on: Why top brands struggle with mobile MOST READ ARTICLES 1. Social media tools that marketers shouldn't miss 2. 6 marketing opportunities on Foursquare 3. 6 online campaigns that had to be pulled 4. 6 elements shared by social media winners 5. A marketer's guide to overcoming banner blindness SUMMIT COVERAGE More photos Danielle Martin, East Coast Sales Director, Radar Online Joe Dressler, Sales Director, Operative Samantha Jacobs, Director, East Coast Sales, WeatherBug See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Agency Summit May 16-19, 2010 Austin, TX Summit info   Advertisement   LATEST JOBS More jobs Platform Logistics, Manager Manager, Strategy & Analysis Director of Sales Associate Media Director, Digital Advertising Sales Director - Midwest Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Abe Mezrich Corporate communications manager, Didit See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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