Top marketing innovation killers

February 1, 2010 issue Forward this newsletter  |   Subscribe  |   View online

Top marketing innovation killers By Sean X Cummings Digital marketing has lost its edge, leaving us trapped in a vicious cycle of mediocrity. Take a look at these top barriers to innovation -- and see how you can circumvent them. 8 ways to improve your click-through rate By Andrew Stern Sometimes the smallest changes can increase the amount of traffic you drive to your website. Here are some tips for both advertisers and agencies. Case study: The brand that went 100% digital By Karen Macumber Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections. Judge uses Facebook to condemn drunk teen A drunk-driving teen was charged as an adult after the judge found intoxicated photos of the girl on Facebook. Shelly Palmer of MediaBytes says the teen faced a lesser charge before the judge's discovery. INDUSTRY NEWS More news Google shut out by Facebook's iron information curtain Ad business hurts Microsoft's bottom line New York to battle sketchy marketers? LATEST BLOG POSTS More posts Pre-Bought Vs. Demand-Side Platforms - Know The Difference By Jay Friedman Demand-side platforms, or DSPs are becoming a buzzword lately, along with impression scoring and real-time bidding. These three terms all point to platforms that allow an advertiser to procure... Ray Kurzweil and the Brave New World of Media and Advertising Innovation to the iMedia Breakthrough Summit By Nancy Galanty Ray Kurzweil, futurist, inventor and author of The Singularity is Near, and other ground-breaking books on the future of computing and technology, will deliver the keynote address at the iMedia... LATEST COMMENT The internet was designed to be a free means of communication. As a result, there are a number of resources you can use to ‘advertise' your business….for FREE! Listed below are some of the best ways to advertise your website online: 1. Google Maps/Google... michelle crossley on: How to drive (and convert) more website traffic MOST READ ARTICLES 1. Social media tools that marketers shouldn't miss 2. 6 marketing opportunities on Foursquare 3. 6 online campaigns that had to be pulled 4. A marketer's guide to overcoming banner blindness 5. Why top brands struggle with mobile SUMMIT COVERAGE More photos Lauren World, Media Planner, Questus Mary Griffin, Media Director, Black Bag Advertising See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info Agency Summit May 16-19, 2010 Austin, TX Summit info   Advertisement   LATEST JOBS More jobs Interactive Advertising Sales Regional Director Advertising Sales Account Executives Manager, Media Services - NY Account Manager (NYC) Vice President, Platform Sales (NYC or SF) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Adam Boyden President, Conduit See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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